5. Include a designer piece or two
There’s a theory that you should hide designer logos because it’s too crass. That theory – as this study shows – is completely wrong.
Designer brands provide “costly signals” of wealth and social status. During the experiments in the study, a picture of a person in an expensive shirt had the brand Photoshopped out. The response to this person (in terms of confidence and trustworthiness) immediately dropped.
In fact, it was even discovered that a person wearing branded clothes was better at soliciting donations for charity. It’s a little odd that someone in a Louis Vuitton suit will get more donors than a homeless person in a tattered jacket, but that’s apparently how our prejudices work.
And during studies of video job interviews, survey respondents were inclined to pay the man in the designer outfit a nine per cent higher salary, as opposed to one in an unbranded outfit.
We’ve been taught not to judge a book by its cover, but that’s how the business world works. Best to get rid of the old prejudices against “vanity”, and start dressing right for the job. There’s a bit of good news though:
If you ever get so rich and successful that everyone knows you, you can stop worrying about the clothes. Warren Buffet can walk into the room in a t-shirt and boxers, and people would still take his advice seriously.
For more work-related tips, read Bad Office Habits That Prevent You From Getting Promoted, Is Your Office Job Jeopardising Your Health? and 5 Money-Savvy Things To Do With Your Pay Raise Or Bonus This Year
For more money-related tips, read 10 Life Hacks To Save You More Money This Year, 8 Ways To Save Money When Booking Holidays Online and 8 Money Saving Tips That Will Change The Way You Save.
Text: Ryan Ong/Additional Reporting: Elizabeth Liew
This article first appeared on Singsaver.com.sg, Singapore’s go-to personal finance comparison platform that guides consumers on the best money habits with its credit card comparison tool and allows real-time personal loans product comparison.