My Power is Courage
My Shade is 02
As the old adage goes: “Behind every successful man is a woman”, but we prefer to tell the story of Amanda Eng, Marketing & Buying Director of NAIISE, who works alongside her husband Dennis Tay, the brand’s founder. After departing her full-time job, Amanda joined NAIISE sharing the belief that design should be made accessible to everyone, along with the vision to foster an environment to support designers and creators.
Starting your own business is of course no mean feat. Enjoying the success of bringing NAIISE from an online business to having brick-and-mortar stores, and then expanding to Malaysia and the United Kingdom, Amanda recalls what it was like when she first embarked on this journey. “I think every startup has a group of special people who will run through fire with you, and we owe a lot to the people who put in 100 per cent of themselves into the job.”
Other than the people who support her, Amanda believes that starting a business for the right reasons plays a part in being able to sustain your passion. “A lot of people start a business because everyone is doing it, or they feel that entrepreneurship is cool, or they cannot find a job they like. I think you need to believe in it to succeed,” comments Amanda. “If you really believe in it, you will invest 100 per cent of your time into it. Without a stable income, there will be a pressure to make it work. That type of pressure is the best kind.”
This can-do attitude served Amanda really well, but she speaks about how her fearlessness and courage can sometimes be a double-edged sword. “I am a person who is very good at execution. Some people are more cautious and they mull over consequences, but I’ll just go ahead and do it,” says Amanda. “My colleagues describe me as a bullet train, and sometimes when I run too fast and face problems, I’d go back to Dennis. He’s definitely a lot more strategic than I am. I’m very fortunate to have a consistent partner in everything I do.”
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