Modern skincare products are mostly focused on either masking or banishing skin flaws, or changing skin’s appearance to make it look younger and better. But what if your skin has a natural innate ability to be beautiful, and you just need help to activate it?
Hailing from Japan and developed by skincare brand KAO, SOFINA is the latest revolutionary skincare programme to arrive in Singapore and it aims to help women bring out their inner beauty with a holistic approach. Read how it does that below:
The body maintains a network of blood vessels that deliver oxygen and nutrients to skin cells while carrying away toxins. This vascular activity changes as we age, and it affects our skin’s abilities to regenerate itself. The process is further accelerated by other factors like environmental aggressors, illness and lifestyle choices.
KAO’s research into the body’s vascular activity culminated in their philosophy that emphasises the body’s DODAI Base Ability, the Japanese term referring to the body’s base regenerative function. SOFINA is the result of this – it’s developed to help strengthen the body’s DODAI so that the skin can maintain its ability to regenerate itself even as we age, and the product which will help achieve this is the revolutionary SOFINA iP DODAI Essence.
Featuring a highly-concentrated carbonated foam containing approximately 20 million micro-carbonated bubbles per use, SOFINA iP DODAI Essence’s dense and finely-textured carbonated bubbles are even smaller than the skin’s pore size at 1/100mm. These bubbles are so small that they are easily absorbed into the skin.
Thanks to Kao’s advanced carbonic acid technology studies, not only is the essence easily absorbed into the skin, it also has the ability to instantly penetrate the deepest layer beneath the skin to enhance blood circulation. This helps deliver oxygen and nutrients effectively to the skin so that that it stays hydrated and firm.
SOFINA iP DODAI Essence is created as a first-step skincare product to be implemented into your daily skincare regime. Use it after washing your face every morning and night:
1. Do not shake. Push out some foam onto your palm (approximately 3 cm diameter size) while holding the bottle upright (IMPORTANT: DO NOT break the foam by rubbing on your palms!).
2. Place the foam on your face (cheek, forehead, nose and chin) without breaking the foam.
3. Gently spread over your face and massage the entire face lightly without using too much pressure.
The essence also facilitates the easy penetration of toners and serums after it’s applied.
To further enhance your experience of the SOFINA iP DODAI Essence, SOFINA also offers advice and skin analysis at the SOFINA counter’s Communication Section, where consultants will provide fine-tuned beauty advice and better understanding of the brand through intimate one-to-one dialogue using unique skin analysis technology.
Also, for the first time outside Japan, Singapore’s SOFINA counter will have the SOFINA Beauty Power Station, a state-of-the-art skin-analysing machine that can conduct in-depth skin checks for you.
SOFINA counter and SOFINA Beauty Power Station is at Isetan Scotts Level 1.
Exclusive Promotion For You!
Purchase a SOFINA iP DODAI Essence to receive a complimentary Enriched Foam Cleanser Mini (30 g), Cleansing Oil Mini (20 ml) and Beauty Power Station Free Skin Analysis Session.
If you spend $200 purchase, you will receive a complimentary Give Away Package which includes: Tote Bag; Moisturizing Lotion (30 ml); Moisturizing Emulsion (13 g) and WT Essence Mini (10 g).
Valid from July 20 to 26, 2018. Terms & conditions apply.
SOFINA iP DODAI Essence is at $85, available from SOFINA counter at Isetan Scotts Level 1. For more information, visit web.sofina.com/sg/beaute/brand/
Brought to you by SOFINA