Did you know that some of your favourite Korean beauty products are created by Amorepacific? In case the name doesn’t ring a bell, it’s the company which brings you some of your favourite brands like Laneige, Sulwhasoo, Mamonde, Innisfree, Etude House and Hera.
In a competitive beauty industry like Korea’s, Amorepacific is constantly pushing boundaries by creating exciting and new beauty products. In fact, they gave us three completely new product categories which are loved by Koreans, and women all around the globe.
Cushion Compacts
Inspired by ink stamps, cushion compacts were created to help solve a beauty problem – touching up on sun protection without smudging makeup. Their solution was a lightweight foundation formula, high in SPF, which is easy to carry around. While the idea was simple, finding the right sponge was actually far from easy. It took Amorepacific years before they found a suitable sponge material and came up with the first cushion compact in 2008.
The proprietary Cell-trap Technology allowed them to formulate a low viscosity sunscreen and skincare which stays in the sponge, but applies as a lightweight, fluid layer. This hybrid base makeup, sunscreen and skincare has since become a staple in many women’s makeup routine, loved for its portability and versatility.
https://www.womensweekly.com.sg/beauty-and-health/all-the-beauty-products-you-love-are-created-by-this-innovative-korean-company/
Amorepacific – Cushions
Laneige Layering Cover Cushion SPF 34 PA++ & Concealing Base SPF 50+ PA+++, $43
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The Laneige Layering Cover Cushion SPF 34 PA++ & Concealing Base SPF 50+ PA+++, $43, is a two-in-one cushion which provides amazing coverage without feeling dry on skin. It also allows you to control how matte or glowy you want your skin to look, by layering the cushion and concealer on different areas of the skin.
Mamonde Brightening Cover Powder Cushion SPF 50+ PA+++, $32
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Ideal for oilier skin types due to its matte finish, the Mamonde Brightening Cover Powder Cushion SPF 50+ PA+++, $32, helps control sebum with minimum oxidation. The formula is also long-lasting, allowing for skin to look flawless for up to 12 hours.
Sulwhasoo Snowise Brightening Cushion SPF 50+ PA+++, $85
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The Sulwhasoo Snowise Brightening Cushion SPF 50+ PA+++, $85, as its name suggests, imparts a radiant glow to the skin. It contains skincare ingredients which help to brighten, hydrate and protect dull skin.
Etude House Skin Glow Essence Cushion SPF 50 + PA++++, $32
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The Etude House Skin Glow Essence Cushion SPF 50 + PA++++, $32, protects skin against UV damage, while hydrating and plumping skin with its triple hyaluronic acid formula.
Innisfree My To Go Cushion SPF 50+ PA++, $38
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Unlike most cushion compacts which feature an exposed sponge, the Innisfree My To Go Cushion SPF 50+ PA++, $38, dispenses the product onto a blending plate which allows the cushion puff to pick up the product more evenly.
Sleeping Masks
While busy women would lament that skincare routines often take too long, there’s always one product they can leave on and forget about it while they snooze – sleeping masks. Created in 2002 by Amorepacific, the Laneige Water Sleeping Mask (then called the Water Sleeping Pack), was a revolutionary new product category which harnesses skin’s natural healing cycle at night. During this time, skin recovers from damage accumulated during the day, so it’s essential to give skin what it needs to aid in this process. Sleeping masks capitalise on skin’s ability to renew at night, while imparting hydration without feeling uncomfortable on skin.
https://www.womensweekly.com.sg/beauty-and-health/all-the-beauty-products-you-love-are-created-by-this-innovative-korean-company/
Amorepacific – Sleeping Masks
Sulwhasoo Time Treasure Invigorating Sleeping Mask, $265 (80 ml)
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The Sulwhasoo Time Treasure Invigorating Sleeping Mask, $265 (80 ml), contains precious Korean red pine extracts and wild simulated ginseng to invigorate and strengthen skin.
HERA Aqua Recharging Sleeping Mask, $38 (50 ml)
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Fortified with botanical oils and camellia sinesis leaf extracts, the HERA Aqua Recharging Sleeping Mask, $38 (50 ml), hydrates and helps skin lock in moisture. It’s formulated with the urban women in mind, so it also helps protect against fine particles, and soothes skin redness.
Innisfree Green Tea Sleeping Mask, $22 (80 ml)
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Formulated to be compatible with skin’s natural pH levels, the Innisfree Green Tea Sleeping Mask, $22 (80 ml), helps to restore healthy skin. Its main ingredient green tea, is a powerful antioxidant which protects against free radicals.
Laneige Cica Sleeping Mask, $45 (60 ml)
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The Cica Sleeping Mask, $45 (60 ml), is the latest addition to Laneige’s sleeping mask repertoire. Containing Amorepacific’s patented cica ingredient Forest Yeast, this lightweight sleeping mask accelerates skin barrier recovery and soothes skin inflammation.
Mamonde Enriched Nutri Sleeping Mask, $28 (100 ml)
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Rich in Mamonde’s Flower Oil Complex, the Enriched Nutri Sleeping Mask, $28 (100 ml), is bio-compatible with skin’s natural lipids, allowing it to nourish and hydrate skin intensely while you sleep.
Boosting Essences
Formulated to be the first step of skincare after cleansing, boosting essences help prep the skin for the absorption of active ingredients in the skincare products which follow it. It also helps to boost the efficacy of subsequent skincare products as well as hydrate skin.
The first boosting essence from Amorepacific was introduced in 1997 – the Sulwhasoo First Care Activating Serum EX. It remains one of Sulwhasoo’s signature products and helps to bring glow and enhances skin’s natural radiance. Subsequently, brands under the Amorepacific Group like Hera, Innisfree and Laneige started their own version of the boosting essence, bringing the benefits of including a boosting essence in their skincare routine to a wider audience.
https://www.womensweekly.com.sg/beauty-and-health/all-the-beauty-products-you-love-are-created-by-this-innovative-korean-company/
Amorepacific – Boosting Essences
Sulwhasoo First Care Activating Serum EX, $115 (60 ml)
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The first boosting essence ever created by Amorepacific – the Sulwhasoo First Care Activating Serum EX, $115 (60 ml), helps improve skin’s health, resilience, elasticity and clarity. The proprietary JAUM Balance complex nourishes skin to help it fight against the signs of ageing.
Mamonde First Energy Essence, $42 (150 ml)
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The Mamonde First Energy Essence, $42 (150 ml), contains powerful botanical ingredients that help restore hydration to parched skin, allowing ingredients for products that follow to penetrate deeper into skin.
Hera Cell Essence, $80 (150 ml)
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The Hera Cell Essence, $80 (150 ml), contains eight skin cell activating ingredients that help optimise skin health, as well as improve skin hydration. This watery essence also helps imbue skin with hydration, and at the same time, prevent trans-epidermal water loss.
Innisfree Jeju Pomegranate Revitalizing Toner, $30 (200 ml)
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Containing powerful antioxidants derived from pomegranate juice and pomegranate seed oil, the Innisfree Jeju Pomegranate Revitalizing Toner, $30 (200 ml), helps improve skin’s defenses against free radical damage.
Laneige Cream Skin Refiner, $38 (150 ml)
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Both a gentle exfoliator and a hydrator, the Laneige Cream Skin Refiner, $38 (150 ml), sloughs away dull surface skin while infusing it with essential hydration. Its hypoallergenic formula means it’s suitable for most skin types, including sensitive skin.
