Despite contouring products’ ability to sculpt and chisel features, it might not be for everyone — instead, employ strobing (or highlighting) to accentuate cheekbones and give the illusion of luminescence.

How To Choose A Highlighter For Your Skin Tone
Clockwise from top left: Benefit Watt’s Up, NARS Illuminator in Copacabana, Becca Shimmering Skin Perfector Pressed in Pearl, Laneige Cushion Highlighter, Hourglass Ambient Lighting Palette

Question #1: Liquid or powder?

Liquid highlighters create a dewy look which can be mixed into your foundation for a natural day look. It gives a more minimal finish, and a softer glow — perfect for those who are experimenting with strobing. Powder highlighters last longer, and creates a more dramatic finish that’s suitable for the night.

If you want to combine both liquid and powder for maximum luminosity, apply liquid first, then set with highlighting powder.

Question #2: Pink or gold?

Highlighters come in a variety of shades, but most of them will either fall under pink or gold tones. Generally, pink highlighters are suitable for those with pale skin as they might look too frosty on darker skin. Gold and bronze highlighters look fantastic on those with tanned or olive skin.

Question #3: Matte or shimmer?

Shimmer highlighter can be used in the day or at night, but you’ll have to be cautious about where you apply it as it can end up making the face look oily — use sparingly on the forehead and nose. Try using  it on the top of cheekbones, inner eyelids or Cupid’s bow instead. Matte highlighters can be applied on the same spots as a shimmer highlighter, but they work wonders at brightening the face when used under the eye.