The Le Smoking suit. The Touche Éclat. The Mondrian dress. The Opium fragrance. The name Yves Saint Laurent has marked icons across the realms of fashion, beauty and beyond for decades. And then, of course, there is the iconic YSL woman: A woman who revels in the paradoxes between couture and casual, convention and rebellion, with an effortless, enviable devil-may-care attitude.

YSL Beauty’s Rouge Pur Couture The Slim

And, we dare say, in 2018, a new icon is born: Rouge Pur Couture The Slim matte lipstick.

Drawing inspiration from the Maison’s sartorial creations, YSL Beauty’s first ever super-slim square bullet is designed for easy, razor-sharp application. The luscious formula dresses up lips with a “couture leather matte” finish, its creamy texture gliding on seamlessly to deliver impressive ultra-matte pigment and full coverage in a single stroke. Comfortable, non-drying and long-wearing, this luxurious lip range is Tom Pecheux’s first for the brand as YSL Beauty’s Global Beauty Director. “To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct Cupid’s bow. Then work outwards, using the sides of the square to add a high-precision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising ‘push up’ effect,” Pecheux explains.

24 gorgeous colours for every skin tone

The palette flaunts 24 couture shades – there’s a bold shade of red, pink, orange and nude for every skin tone – as well as a limited edition Black Opium Collector shade, a glittering burgundy hue. All this, housed in slender case inspired by the Le Smoking suit’s cigarette pants; gleaming gold and matte black, embellished with the YSL logo.

Kim Lim using Rouge Pur Couture The Slim in 1 Rouge Extravagant

It is a high definition lipstick fashioned for a woman who stands out – and dares to be herself no matter who sees. And if there’s anyone who does exactly that, keeping it real while unabashedly breaking the rules, it’s Kim Lim. Spend a day with her and you’d agree – trust us, we did, on this exclusive video shoot that saw her #walktheline, paving her own path across the city.

Rouge Pur Couture The Slim is available now at all YSL Beauté stores and online at

Talent: Kim Lim Director: Gan Videographer: Bruce Creative Director: Windy Aulia Stylist: Gracia Phang Producer: Vanessa Loo Executive Producers: Dana Koh and Pakkee Tan Hair: David Gan / Passion Hair Salon Makeup: Shaun Lee Styling Assistant: Marcus Lee

Brought to you by YSL Beauté