Brought to you by + Shiseido_NEWIt’s ironic. Women know they look their most beautiful when they smile, but it’s this very action that causes expression lines and wrinkles to form over time. This, in turn, affects her confidence, and she ends up holding back what makes her so vibrant looking to begin with as she’s concerned with what smiling does to her skin.

*Survey result of 102 Asian women in Singapore, July 2015

Shiseido’s new Vital-Perfection Wrinklelift Cream and Wrinklelift Mask have been specially formulated to bring back that confident smile. Both harness the powers of Pure Retinol, the highly-effective constituent of vitamin A, known to help reduce the appearance of wrinkles and expression lines.

However, Pure Retinol is notoriously unstable, making it difficult to incorporate into a product. But Shiseido scientists have solved this by encapsulating the Pure Retinol in miniscule soft gel capsules.

When applied, they pop open to give skin a smooth veil as the Pure Retinol fits into creases and lines caused by frequent smiling. The Pure Retinol boosts cell turnover and moisture levels, plumping up the hardened skin surface.

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A VITAL DECISION The RetinoVP8 Technology, found in the Vital-Perfection Wrinklelift Cream and Mask, is an innovation worth smiling about. With its multi-prong effects, it focuses on tone as it works on excess melanin; regulates cell turnover for smoother skin; and plumps with hyaluronic acid. And after just eight weeks of use, women are already raving about its effectiveness.


And to power up the formulation even further, the Pure Retinol is combined with the exclusive Shiseido VP8 complex. The RetinoVP8 Technology targets the root causes of skin ageing, such as sagginess, wrinkles, fine lines, age spots, roughness, sallowing or yellowing of skin, dullness and texture. It inhibits the production of aged proteins and enhances skin resilience, so it is able to hold off those pesky lines. The Shiseido VP8 complex also contains the patented brightener 4MSK that reduces melanin production, so skin tone is even and radiant.

While the Vital-Perfection Wrinklelift Cream can be used on lines on any part of the face, the Vital-Perfection Wrinklelift Mask is designed specifically to target the area particularly prone to wrinkles related to facial expressions. The orchid-shaped patches fit perfectly over the area under the eyes where wrinkles typically appear on Asian women. The patches act as an “iron” to stretch out the skin, then deliver and lock in the powerful double formulation. When removed, skin feels instantly more resilient, and at the same time, gives off a brighter, youthful glow.

For Perfection At Every Age

Shiseido Vital-Perfection range has been specially formulated for the woman who desires bright, firm and youthful skin. She wants something that not only serves her anti-ageing and whitening beauty regime, but more importantly, she wants functional skincare that focuses on her skin’s changing needs.


They are the perfect arsenal in every woman’s skincare routine. Armed with anti-ageing and whitening properties to keep skin radiant, these essentials (above from left) battle lines and age spots by dealing with the root of the problems:

Fighting Age Spots
Pigmented age spots grow while we aren’t paying attention, but Vital-Perfection White Circulator Serum is formulated to arrest this age spots cycle. It not only helps lighten existing spots, it also works to prevent new ones from forming by expelling melanin the way younger skin does. This boosts resilience and restores the skin’s power to retain fairness as it resists persistent spots from appearing and expanding.

Multi-Functional Sculptor
This lifting cream helps firm facial contours, improves the appearance of laugh lines, and evens out the complexion. As skin ages, fat cells in the skin increase. This increase in the number of fat cells, as well as the size of the cells, leads to a saggy, puffy jawline. Vital-Perfection Sculpting Lift Cream regulates the skin’s fat cells and gets the natural purifying function running optimally. This in turn helps recreate a more defined jawline.

Get Set To Smile
This cream-based, but lightweight, formula targets lines and dull-looking skin caused by smiling. Use this on any lined areas after your moisturiser, before your sunscreen.

Stretch And Lift
The orchid-shaped mask sheets cover a wider area that is particularly prone to wrinkles related to facial expressions. RetinoVP8 Technology works to smoothen and brighten the eye area for a youthful gaze.

Exclusively For Readers

Smoothe out unwanted lines and show off that beautiful, confident smile! Receive a Shiseido Vital-Perfection Wrinklelift Cream and Mask trial kit (while stocks last), along with a complimentary lifting massage treatment from August 1 to 31, 2016. And while you’re there, don’t miss the exclusive Vital-Perfection Wrinklelift Cream set, at $160; and Vital Perfection Wrinklelift Mask set, at $115.

Vital-Perfection Wrinklelift Cream set
Vital-Perfection Wrinklelift Mask set

Brought to you by Shiseido.
As featured in the August 2016 issue of The Singapore Women’s Weekly.