Designed by Lee Chung Chung, expect to find pieces from LIE that mix up streetwear aesthetics with a grown-up approach that’s appropriate for work. Given that Lee has roots at the menswear mecca on Savile Row, you can expect to find plenty of tailored aspects and menswear-inspired fabrics in his designs. Still, he balance it with a playful sense of femininity and romance.
Prices start at $399 for a shirt. https://liecollection.com/
Easily one of our favourite brands to come out of Seoul, think of Wnderkammer as the Asian answer to Victoria Beckham or Celine. Silhouettes are long, slimming and designs are pared back without being boring. Employing interesting cuts, eye-catching prints and beautiful styling, this brand will appeal to women who want to inject a sense of refinement into their workwear.
Prices start at $169 for a knit. http://wnderkammer.com/
Speak to any K-fashion enthusiast and you’ll definitely hear Stylenanda being dropped. The Korean streetwear giant stocks an endless array of separates that cater to the trend-conscious. And because trends are fleeting, prices at Stylenanda are kept low and affordable for plenty of fashion fans.
Prices start at $25 for a skirt. http://en.stylenanda.com/
True, ALAND’s clothing racks resemble the changing room of some major hip hop star, but trawl through their store and you can find fab finds that can work for your office. After all, it boils down to how you’re styling it, but pieces such as checkered pants and double-breasted jackets make for easy workwear solutions.
Prices start at $80 for a pair of trousers. http://www.a-land.co.kr/
If you prefer your clothing to whisper instead of shouting, give Indibrand a gander. With pieces that exercise plenty of restraint in their design, you can look forward to finding pieces that bank big on interesting silhouettes, cuts and materials. On top of that, check out their accessories and shoes section for affordable but chic options to finish your OOTD.
Prices start at $56 for a dress. http://www.indibrand.co.kr/
Well-loved by plenty of celebs (from both South Korean and internationally) including Kanye West, CL from 2NE1, Lady Gaga and Rihanna, Kye is one of the luminaries in the Asian fashion scene. Known for her ability to predict what’s trendy before it hits the big time, designer Katherine Kye puts her irreverent spin interesting fabrics and colours, all while making it easy to incorporate into what you already own.
Prices start at $250 for a knit. http://www.kyekyekye.com/
Stocking super-wearable clothing that can work both in and out of the office, Nain’s strength lies in that it champions super-wearable and timeless options over trends. This means every piece you purchase will last you for more than just six months.
Prices start at $110 for a blazer. http://www.nain.co.kr/
Another place worth checking out for trendy pieces that won’t burn a hole in your wallet, Miamasvin stocks plenty of contemporary designers and accessible pieces for women of all ages. From houndstooth skirts to lace blouses and ruffled dresses, there’s something to suit every style and personality.
Prices start at $30 for a skirt. http://miamasvin.net/
Think of Mixxmix as Seoul’s answer to Topshop. With clothing ranges suited for the both casual and formal occasions, you can find your whole wardrobe stocked at one website. We spied a couple of gorgeous pieces including a pussybow blouse in blue, a midi cargo skirt and pastel-coloured blazers.
Prices start at $27 for a blouse. http://en.mixxmix.com/
Shopping online can be stressful, but IMVELY seeks to iron that out. The draw of IMVELY is that they’ve got a strong community of shoppers, all of whom are allowed to submit real-life photos to the site. This means that there’s no guessing how a certain skirt will sit on a body that’s not a size 0, and you can also read how people like or dislike certain parts of an item, thereby helping you make a more informed decision.
Prices start at $62 for a dress. http://en.imvely.com/