The Weekly readers were up bright and early for the Best of Beauty Buys 2017 Pop-Up Store.
Decisions, decisions… there were just so many Beat of Beauty Buys 2017 award-winning beauty products in the list for subscribers to choose from for their customised beauty bag!
Readers could choose from the Star Product category – which featured full-sized award winners – and also got travel-sized beauty products.
To customise their own kits, readers had to subscribe to 12 issues of The Weekly for only $30 (UP: $50.40).
Advertising Director Chelsea Lam (left) guides a subscriber at the beauty bag redemption booth.
The queue started even before we opened our doors at 10 am, and was unending right through lunch time as CBD-ers flocked to the The Weekly’s Pop-Up Store to subscribe and create their customised beauty bags.
The Weekly’s Editor-in-Chief Barbara Koh gave pointers on how the award-winning products worked.
The Weekly’s Senior Beauty Writer Arissa Ha provided skincare tips and advice to readers who wanted to know more about the Best of Beauty Buys 2017 winners.
Just before they chose their products for their customised beauty bags, readers got a chance to try our and experience the skincare and makeup for themselves.
We know how savvy our readers are. They also did their research by visiting The Weekly’s website, so they could get the right products for their skin type and concerns.
A reader tries out a serum to see if it suits her skin needs.
By lunch time, The Weekly’s pop-up store was filled with readers waiting to choose and try the beauty products.
KISS 92 DJ Claressa Monteiro was broadcasting LIVE at our Pop-Up Store too!
Happiness is… getting a bag filled with your favourite beauty products and knowing you landed a great bargain with The Weekly’s subscription deal.
The Weekly’s Editor-in-Chief Barbara Koh tries her hand at being a DJ with KISS 92 DJ Claressa Monteiro.
Good things must share! And that’s what some of our loyal readers did. Already happy with their own beauty bags, they brought their colleagues and friends back at lunch time to enjoy the deal.
For a refreshing drink to beat the heat, readers were treated to YOU•C1000 Vitamin Lemon and Orange water.
To redeem these delicious bottles of Vitamin C drinks, all you had to do was “Like” The Weekly on Facebook.
Our Assistant Editor, Lisa Twang, explained the benefits of the drinks to our readers.
The Weekly’s Beauty Pop-Up Store saw plenty of our readers walking away satisfied with their beauty products and all set for a pampering session of their own.