1. Paul Mitchel
Since the company began in 1980, Paul Mitchell is a pioneer in the world of cruelty-free beauty. From hair dyes to hair care products such as shampoos and conditioners, now nearly 40 years later, that pledge to furry friends still remains as the brand’s driving force. Available for purchase on Lazada.
Famed for their belief in using natural products, Aveda’s products are also formulated without parabens, phthalates and sodium lauryl sulfate. The cruelty-free brand is against animal-testing and instead, all its products are tested on people. You can even try a complimentary quick-fix hair makeover at the Aveda branch at Tangs.
Based in the US, SheaMoisture is a brand that prides itself for using natural, organic and sustainably-produced goodness. In its Nourishing Moisture-rich Colour Creme, it features their signature certified organic Shea Butter, blended with other good-for-you naturals, including Acai and Glycerin, Flax Seed and Abyssinian Oils, and Soy Protein to create a system with a vibrant color palette. It’s also great that the hair dye provides healthy nutrients that help minimize damage while delivering superior hydration, mangeability and shine. For those travelling to the US, be sure to grab a few of these as unfortunately they don’t ship to Singapore. As for their other haircare products, we can easily purchase them here!
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5. Green Hair Mud
Started by Jeannie Wrightson, a Master Cosmetologist owner of Green Hare Salon, Green Hare Hair Mŭd™ is a pure plant hair colorant that is 100% natural, non-chemical, cruelty free and vegan. Made with a list of ingredients that sound delicious enough to be eaten; Arrowroot, Artichokes, Bamboo, Blackberry, Black lentils, Black tea, Bloodroot, Blueberries, Chamomile, Cherries, Chokecherries, Cacao, Coffee and more.
The owner has also started Bunny Beauty™, a food grade line of organic and non-toxic, vegan beauty products so for those who are keen to explore natural vegan beauty products, you should check that out too!
7. Good Dye Young
Started by Hayley Williams, the front woman of the band Paramore, Good Dye Young features dyes that combines professional-grade pigments with good for hair ingredients to strengthen and condition the hair while it depositing ultra-vibrant color. Nourishing, non-toxic and hair dye that is vibrant? That’s a pretty good deal.