Founded by data geek Michelle Lam, the brand uses a proprietary 16-question quiz that has you understanding your boob shape (and size) better. It covers whether your straps dig in, or where it might hurt where the band presses into your skin. And when it comes to the actual goods, this is lingerie made for the real woman, since the company has mined the data of some 6 million women to come up with its line, and uses growing feedback to continue improving it.  Its best-selling styles fall under the True Body range, which are wire-free and which cater to even 42DDD and F sizes. Reviews say that the support and comfort is to die for, with many opting for True Body styles for everyday use at work and at play.