For their special Hari Raya collection, H&M brings you on a magical adventure to Morocco, where vibrant floral prints are splashed across breezy kaftans, kimonos and tunics made from floaty fabrics in dusty colours. Think soft pink tunics and lemon yellow blouses contrasted with pops of earthy terracotta brown.
Now available at H&M Orchard Building and hm.com.
2. Syomirizwa Gupta
Hailing from Kuala Lumpur, Malaysia, Syomirizwa Gupta is stocked at Society A, just in time for the Hari Raya celebrations. Featuring vivid colours and prints in premium fabrics, each piece is cut to flatter the female figure, playing up your curves without sacrificing comfort in the name of style.
Now available at Society A Ngee Ann City and society-a.com.
Embrace the beauty of batik and paisley with Pomelo’s newest Hari Raya collection. Designed for the modern-day woman, expect to find plenty of chic separates in earthy shades of brown, orange, forest green and olive. The best part? We can totally see most of the pieces in this collection being worn after Hari Raya is over!
Now available at pomelofashion.com.
Women who want trend-led pieces will love everything that Lubna has to offer. Featuring more contemporary cuts and fabrics, the collection’s palette of pastel colours and jewel tones will undoubtedly make great Instagram outfit options. Into its fourth collection, Lubna is also introducing a line of curve-friendly clothing, and they’re continuing their matching couple looks as well as nursing-friendly designs.
Now available at Zalora.
Inspired by a fairy tale of a beautiful fairy queen, Zalia’s 2019 collection presents shoppers with a line of elegantly-designed dresses in sumptuous fabrics and colours. Romantic accents such as floral appliques and sheer fabrics help soften the look, while sequins and gem-inspired colours amp up the luxe factor.
Now available at Zalora.
6. Katt Ibrahim x Pickadilly Baby
Is there anything cuter than mummy-and-me fashion? The answer is no. We’re huge fans of seeing little tots dressed in the same threads as their mums, which is why we are in love with the Katt Ibrahim x Pickadilly Baby collection. Feminine prints and breezy cotton fabrics ensure you and your little one always look good without breaking out in sweat. Plus, you’re sure that no matter how crowded your relative’s house may be, you’ll always find your daughter easily!
Now available at kattibrahim.com.
7. Hana Tajima
Hana Tajima’s collaboration with Uniqlo returns with another season of contemporary designs that will suit women who need clothes that can fit into their fast-paced lifestyles. Look forward to comfortable fits and easy-to-care fabrics in a range of colours that include bright red, pistachio, brown and beige.
Now available at Uniqlo and uniqlo.com/sg.
Founded by stylish Malaysian entrepreneur and blogger Vivy Yusof (who is also behind premium scarf label dUCk), FashionValet is a multi-label platform to shop for modest fashion. Featuring labels such as Naelofar Hijab and Locka, the retailer sells a range of products such as full traditional Malay outfits, contemporary separates, accessories, shoes and beauty products. Whether you are looking for girly lace outfits, pastel and printed ensembles, or nude dresses and more, the pieces offered here are always elegant and tasteful. Plus, you can shop for your man and children too, if you so fancy. We like the Larney Montana wrap kurung in beige and Rico Rinaldi Maryam printed modern kurung in mustard yellow. Shipping is free for Singapore and FashionValet has a 30-day return policy that allows you to exchange your unwanted purchases for store credits.
Now available at fashionvalet.com.
9. The Modist
The Modist is the online destination for fashion-conscious women looking for modest fashion. Log on to the site, and you’re presented with a curation of modest styles from luxury, high-end labels including Rosie Assoulin, Sies Marjan and JW Anderson. You can get your entire wardrobe — whether you’re looking for jumpsuits, dresses, bags or shoes — all in one place. The Modist also currently has a Ramadan edit that curates products into different styles from shimmering evening wear to colourful day outfits. Our favourites are the Erdem Clover floral print bow back gown and Safiyaa spotted balloon sleeve chiffon gown.
Now available at themodist.com/en.
The beauty and brains behind this modest fashion label is Malaysian actress, TV presenter, commercial model and fashion entrepreneur, Neelofar. The label started off with abayas and tekelung (praying garments). It has since become a full-fledged modest fashion label and even offers handbags, hijabs and halal perfumes. In 2019, the brand launched mother-daughter jubahs and brought back its highly requested collection of printed abayas, making it easy for enterprising women to shop since everything they’d need can be bought off the website. And the best part is that it offers international shipping so all you have to do cart out, relax and wait for your parcel to arrive—yes, it’s that easy!
Now available at naelofar.com.
11. Afrilia’s Closet
Live your best hijabista life with Afrilia’s closet which was founded in Singapore in 2015. The brand describes itself as “vibrant, in-trend and addictive” on its website, and we agree. And it has a unique take on modest fashion—think Instagram fashion meets traditional Malay attire—which is also why it works. From bright floral numbers to pastel jumpsuits to solid ruffled dresses to batik and more, if you’re looking for a traditional meets contemporary outfit, definitely check it out.
Now available at afriliascloset.myshopify.com.