If it’s gorgeously glossy hair you’re after – and who doesn’t want that – try this quick fix that your favourite Korean celeb probably uses: steeping split ends with a shot of soju will give you super shiny hair.
Choosing the right kind of spirit
Now, we’ve probably all heard of someone who swears by bathing their hair in beer. As it turns out, the trick is to select the right sort of alcohol to hose your head with. Always choose clear spirits distilled from rice, potatoes and such, like vodka or the potent Korean potion known as soju.
How it works:
Here’s why colourless liquors lend superior shine to your locks. Ethanol has long been known for its so-called hygroscopic properties: Science-speak for the way it sucks in moisture molecules from the air.
By closing off your hair cuticles, each strand becomes smoother, allowing more light to bounce off your mane. This “tightening” effect is precisely why facial astringents and aerosol hair sprays contain so much alcohol – although there is, as always, a catch.
Coat your coif with alcohol too often and you’ll suffer from a “rebound” effect. Soju’s sebum-stripping ability has the downside of causing dehydration over time, which is why I recommend rinsing your hair out with alcohol only as an emergency measure before a special event, when you really need to, well, shine.
All of which is to say, this is the very definition of a “quick high”: Save it for Very Important Occasions only, or you’ll end up with a frizzier fringe than before.
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How to create your own shine-boosting serum
First, step into the shower and wet with water, then administer a generous shot glass-full of your tipple to your tresses. Massage in for a few seconds and rinse off with cold water for extra cuticle-sealing shine. Blow-dry using the cool setting, style accordingly and you’re good to go.
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Avail yourself of the hard stuff only when you Absolut-ly must.
It’s a fast way to get your hair looking shiny just in time for an important event, or even a party where you might bump into an ex. But revert to more conventional shine-boosting treatments the morning after.
Bottomline: Hew to an alcohol-free hair routine on most days, but prior to a big night out, marinate your mane in soju for a beautifying boost. It’ll work wonders!
Text: Eugene Quek, Her World Plus / Additional Reporting: Elizabeth Liew
Gif from GIPHY