You Can Now Look Like A Korean Star With This Chic New Perm

Ride the Korean ‘wave’ with stylist to the stars Gunhee, who spills all the secrets you need to pull off a Korean-style perm with maximum fabulousness and minimum fuss

Contouring via the cut of your coiffure? It’s totally a thing. To wit: “We also take into consideration the face shape, so that the curls frame the face in the most flattering way possible,” notes Gunhee. “If you have a large face, it’s probably best not to create too much volume around the cheeks – looser curls rather than tight ones will work better,” he advises. “Your L’Oreal Professionnel hairdresser can also give you a face-framing fringe or layer the hair ever so slightly around the face to lend the illusion of a slimmer face – the Cheongdam wave will be perfect for this.”

Fun fact: The Curlia variants conjured up by Gunhee for the salon service are named after four distinct districts in Korea, so you get to “choose” the preferred province of your perm!

Oh, and if you have a heart-shaped face, you’re in luck, sweetheart: The K-Perm in all its permutations will look best on you, although you should probably ask for sideswept bangs to direct attention to your eyes and away from your pointier chin. And if you’re square-jawed like Angelina Jolie, ask your stylist to give you lots of lush layers around the ears to soften the hard planes of your face. Meanwhile, round or oval shapes should consider keeping length on top to add height and elongate your face. Easy-peasy!