Have you ever thought of doing popular aesthetic treatments like fillers, fat-freezing body treatments or even LASIK but are unsure of what they entail? With a buffet of aesthetic procedures available in Singapore today, looking for the right information online can be overwhelming and confusing.
It’s absolutely essential to get your information from the right sources. And where better than from the people actually carrying out these aesthetic procedures, namely doctors and medical professionals?
Recently, there has been a rise of medical portals and clinic blogs with content written by the doctors themselves. Two prime examples would be www.ubiqihealth.com and www.healthascent.com, where readers can find articles by doctors detailing aesthetic procedures from start to finish – covering things like price, treatment techniques, downtime and even the side effects.
These websites have quickly become an invaluable source of information for women looking to have aesthetic procedures done. On these portals, women can gain insight on popular procedures like acne scar removal, LASIK or even fat freezing to remove stubborn tummy fat.
Why would doctors spend the effort to publish on such sites?
Good question. Aesthetic doctors are, of course, going to be extremely busy people in general. Why would they go out of their way to write and publish articles on a seemingly non-profit neutral platform? We were just as puzzled as you, so we sought the answer from the co-founders of Healthmark, Singapore’s premier publicity and regulations consultant for clinics, Nate Wang and Alvin Tang.
“Doctors in Singapore are typically restricted from advertising freely due to the PHMC (Ministry of Health’s Private Hospitals and Medical Clinics) act”, says Nate, who is an ex-clinic owner himself.
“No advertising of patient testimonials. Sponsored influencer reviews are illegal. Promotions and discounts are banned. Clinics cannot even compare against other clinics in an attempt to solicit business,” he tells us. “In the face of such strict regulations, article publishing is a great way for them to get their name without getting into trouble with MOH. We always recommend our doctor clients to take this approach and we guide them in terms of what they can reveal and what’s safer to avoid”.
How do you know you can trust these sites?
Healthmark’s rare knowledge in both publicity and regulations has resulted in even a medical portal like Ubiqihealth appointing them to be their consultant. This helps ensure the portal can assist doctor partners in abiding by MOH’s guidelines, and at the same time, gives you greater peace of mind when reading up on cosmetic treatments.
“We realised how the landscape of medical marketing was shifting to adapt itself to the regulations-heavy environment in Singapore,” Healthmark co-founder Alvin Tang tells us. “I think we’re positioned pretty uniquely in this industry and that’s quite beneficial to both doctors and the public who are interested in these treatments.”
Here’s a breakdown of the various popular aesthetic procedures in Singapore and the kind of doctor advice you’ll find on infoportals and doctor’s personal blogs:
What’s popular: Dermal fillers, thread lifts, rhinoplasty, chemical peels, non-invasive face lifts, laser facials, ultherapy, botox, scar removal treatments.
Get your most pressing questions answered by doctors, such as: Are thread lifts painful? How do they even work? How safe are injectables like lip fillers and botox? How can I get rid of acne or acne scars safely? What are the most effective treatments that deal with wrinkles, sagging skin and double chin?
What’s popular: Non-invasive fat removal treatments, breast augmentation/implants, liposuction.
Get your most pressing questions answered by doctors, such as: What’s the difference between CoolSculpting and Fat-Freezing? What’s the cost of liposuction and breast implants in Singapore, and what are the risks involved? What are some effective ways to get rid of cellulite?
What’s popular: LASIK, double eyelid surgery, droopy eyelid surgery (ptosis correction), removing eye bags.
Get your most pressing questions answered by doctors, such as: Are there side effects of LASIK? What do I need to know about double eyelid surgery and what’s the downtime like? What are some effective ways to get rid of dark undereye circles?
What’s popular: Braces, Invisalign and other teeth-aligning procedures, dental crowns.
Get your most pressing questions answered by doctors, such as: What’s the difference between metal braces and Invisalign? What are the costs involved? What’s a dental crown and when is one necessary?
What’s popular: Hair removal treatments like IPL and lasers, anti hair-loss treatments, hair transplants.
Get your most pressing questions answered by doctors, such as: What are the best ways to permanently remove unwanted hair in Singapore? What does a doctor really think about hair loss treatments in Singapore? Which is better – IPL or lasers? What should I know before booking an appointment?
What’s popular: Mole removals, melasma treatments, acne treatments, sensitive skin treatments, stretch mark treatments, even tattoo removals.
Get your most pressing questions answered by doctors, such as: How can I best treat my sensitive skin woes like rosacea and eczema? How safe are mole removal treatments in Singapore? What are the most effective ways to remove stretch marks?
Brought to you by Healthmark