It’s ironic. Women know they look their most beautiful when they smile, but it’s this very action that causes expression lines and wrinkles to form over time. This, in turn, affects her confidence, and she ends up holding back what makes her so vibrant looking to begin with as she’s concerned with what smiling does to her skin.
PURE RETINOL POWER
Shiseido’s new Vital-Perfection Wrinklelift Cream and Wrinklelift Mask have been specially formulated to bring back that confident smile. Both harness the powers of Pure Retinol, the highly-effective constituent of vitamin A, known to help reduce the appearance of wrinkles and expression lines.
However, Pure Retinol is notoriously unstable, making it difficult to incorporate into a product. But Shiseido scientists have solved this by encapsulating the Pure Retinol in miniscule soft gel capsules.
When applied, they pop open to give skin a smooth veil as the Pure Retinol fits into creases and lines caused by frequent smiling. The Pure Retinol boosts cell turnover and moisture levels, plumping up the hardened skin surface.