We’re sure you’ve heard of the world-famous 11.11 Singles Day sale and 12.12 Year End sale

The massive sales, which originated in China, has become the world’s largest online shopping events every year. 

During these sale events, online retailers such as Shopee, Lazada and Amazon offer attractive deals and discounts on a wide range of products, from electronics to fashion and beauty.

In fact, they have gained so much popularity that many e-commerce platforms now have monthly sales that are named after their respective dates. For example, the 1.1 sale, which occurred on 1 January, the 2.2 sale, which happened on 2 February, and the 3.3 sale on 3 March. 

So if you’re looking to stock up on your cult favourites or have something that’s been in your cart a long time, here are the best 7.7 shopping sales and promotions in Singapore 2023 that you should look out for. 

Last updated on 7 July 2023. Prices and promotions for products listed in this article are subject to change without prior notice.

Amazon Prime Day 2023 

Amazon isn’t technically having a 7.7 sale because they have something better – Prime Day 2023, which will be happening in Singapore on 11 and 12 July 2023. 

And if you’re an Amazon Prime member, you’ll get to enjoy early access to selected deals happening right now until Prime Day itself! 

If you aren’t a member yet, sign up now for a free 30-day trial. You’ll also get to enjoy offers on the Amazon International stores, allowing you to shop on the US and Japan markets.

When: 11 – 12 July 2023

What’s on offer:

Shop Amazon Prime Day 2023 now

Best Amazon Prime Day 2023 deals you can shop now 

Kiehl’s Ultra Facial Cream

Check out our review here.

YOUNGCHARM 4-Pack High Waist Leggings with Pockets

Check out our review here.

COSRX Aloe Soothing Sun Cream 

Get ready to meet your skin’s new BFF: the COSRX Aloe Soothing Sun Cream.

This fab sunscreen not only shields your skin from the sun’s rays with SPF 50, but it also pampers your skin with a hydrating and soothing aloe vera infusion. Goodbye, white cast and greasy feel—hello, smooth and glowing skin!

Ideal for all eco-conscious girlies, this formula is free from controversial ingredients like oxybenzone. So, whether you’re rocking a bare face or glamming it up with makeup, COSRX Aloe Soothing Sun Cream has got you covered (literally). Get ready to slay those sunny days with healthy, protected skin!

With 42% off on Amazon right now, there’s no excuse not to get it.

Check out other best Korean and Japanese sunscreens here.

La Roche Posay Effaclar, Duo +

The Effaclar Duo (+), a complete care moisturiser with reinforced anti-imperfection efficacy, helps rapidly clear existing spots, prevent their reappearance and limit the risk of marks.

This is made possible thanks to a reworked formula, which helps rebalance the skin microbiome (an ecosystem of bacteria that guards against pathogens that could affect your skin), stimulate your skin’s innate immunity and modulate inflammation. The result: in just four weeks, skin is visibly clearer. After eight weeks, there’s a reduction in overall imperfections by up to 56 per cent. Over time, it is also effective in preventing acne flare-ups. Apply and/or evening after cleansing your face; it even doubles up as a makeup base.

Neutrogena Hydro Boost Water Gel

Thor: Ragnarok 6-Inch-Scale Action Figure (Grandmaster And Korg, Marvel Legends Series)

Shop Amazon Prime Day 2023 now

7.7 Great Shopee Sale Finale

Offering massive discounts on big brands like Apple, Dyson and Prism+, there’s no better time than 7 July to get your hands on those big-ticket products you’ve been eyeing. Check out all the 7.7 deals that will be happening on Shopee here

When: 7 – 9 July 2023

What’s on offer:

  • $10 off + free shipping on your first order
  • $50 upsized coins cashback
  • 11pm voucher drops on 6 July 2023 
  • Up to 50% off Shopee supermarket
  • Up to 90% off authentic brand deals 
  • Up to 80% off all day flash deals
  • Up to 67% off Prism+ products
  • Up to 50% off Samsung 
  • Up to $440 savings on Dyson
  • Up to 50% off Acer
  • Up to 70% off Medicube

Shop the 7.7 Great Shopee Sale Finale now

Lazada 7.7 Summer Surprise Sale

Global deals, Korean products, RedMart – these are just a few of the shopping categories going on massive discounts at Lazada’s 7.7 Summer Surprise Sale. 

When: 7 – 9 July 2023

What’s on offer:

Shop Lazada 7.7 Summer Surprise Sale now


This 7.7, Trip.com is going all out with attractive deals on local and international hotels, as well as attraction tickets. Our favourite? One for One Universal Studios Japan tickets. 

When: 4 – 7 July 2023

What’s on offer:

  • Secrets codes of up to $100 will also be released on Trip.com’s Facebook Live show
  • Coupon drops, released at 12am daily
    • $50 off $100 on flights
    • $100 off $300 on flights
    • $50 off $150 on hotels 
    • $100 off $300 on hotels
  • Save up to 30% off flights and hotels
    • $40 off $200 on flights (4 July 2023)
    • $77 off $300 on flights (4 July 2023)
    • $40 off $150 on hotels with DBS/POSB card (4 July 2023)
    • $77 off $250 on hotels with DBS/POSB card (4 July 2023)

Shop Trip.com’s 7.7 sale now

More 7.7 deals in Singapore 2023

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