Black Friday 2023 is here, and it is arguably the biggest end-of-year shopping event in Singapore. So, we’ve scoured Amazon to bring you the best Black Friday toy deals for your kids that will keep them entertained for hours.

Why Amazon, you ask? The convenience of shopping from the comfort of your couch and having toys delivered directly to your doorstep is unmatched.

Plus, the online retailer will be offering massive discounts of up to 70 per cent for Black Friday this year, on everything from open-ended toys like Lego and Play-Doh that inspire role-playing to beginner board games from Melissa & Doug and LeapFrog that encourage cooperation. Look out for the following Black Friday savings on Amazon from Nov 20:

Don’t miss this golden opportunity to make your holiday shopping a breeze and keep your kids engaged and learning. Scroll down to discover unbeatable savings and unforgettable gift ideas for your little ones.

Exclusive SPH offer for readers

Get an extra $10 off when you spend $80 or more at Offer ends Mon 27 Nov. Hurry, limited codes available every day! Collect promo code here.

Black Friday toy deals for 2 to 4-year-olds

Funko Pop! Collectible Toy Figure Holiday Calendar

Collect 24 cute figurines from your favourite movies, TV shows and games all in the adorable Pop! Vinyl style with this exciting holiday calendar. Standing 3.2 inches, each figurine comes with its own protective window display box. This Pokemon-themed one is a great deal and the perfect way to collect them all.

My First Book of Planets: All about the Solar System for Kids

This vibrant and educational book features big, beautiful images that vividly depict each planet in our solar system, including the eight major planets and dwarf planets like Ceres, Pluto, Eris, Haumea, and Makemake. Filled with fun space facts and no need for a telescope, it’s an ideal way to introduce astronomy to kids, keeping them engaged and eager to explore the sky.

Hape Maple Blocks

Spark endless creativity with these Maple Blocks from Hape Toys. This classic toy, featuring 50 durable wooden blocks in multiple colours and shapes, is perfect for young builders. It inspires imagination and improves fine motor skills, hand-eye coordination, and spatial reasoning. A timeless choice for playtime, these blocks promise hours of constructive, educational fun for your little ones.

Deal currently unavailable/expired

PicassoTiles 60 Piece Magnetic Building Blocks

Perfect for budding toddler builders, these magnetic tiles will inspire them to create soaring towers or expansive houses with their colourful, basic shapes. This set is the perfect place to start or great for travelling when you need to keep your bub entertained. Open-ended play with these tiles is a great way to encourage creativity and problem-solving, not to mention a great way to bond with your child!

Play-Doh Super Colour Kit

With 18 colours of Play-Doh modelling compound, children can create just about anything their little minds can dream up with this fun play set that will make the perfect gift for those aged 3 and up. The kit comes with 16 tools and accessories, providing hours of endless fun without relying on technology to keep your tiny tots occupied, fostering creativity, imagination and a love for play.


L.O.L. Surprise! Townley Girl Sparkly Cosmetic Makeup Set

Delight your little one with this vibrant collection, which includes nail polishes, lip glosses, and more, all adorned with their favourite L.O.L. characters. Perfect for sleepovers or mini makeovers, it’s a safe, non-toxic way for kids to explore fashion and creativity. Little fashionistas will love experimenting with their look in a fun, playful way.

Black Friday toy deals for 5 to 7year-olds

My Little Pony: A New Generation Mega Movie Friends

Embark on magical adventures with the My Little Pony: A New Generation Mega Movie Friends Sunny Starscout! This 8-inch orange Earth Pony, featuring pink hair and a shooting star Cutie Mark, inspires imaginative play. Comes with a comb for styling her mane and tail. It’s a delightful introduction to the world of My Little Pony friends.

Osmo Genius Starter Kit

Osmo Genius Starter Kit for iPad offers a magical, interactive learning experience for kids aged 6 to 10. This award-winning set includes 5 games that enhance math, spelling, problem-solving, and creativity skills. Using tangible pieces with an iPad, it promotes visual problem-solving, freehand drawing, and more. The kit, compatible with most iPads, is perfect for fostering a love of learning.

L.O.L. Surprise! Boys Arcade Heroes Action Figure Doll with 15 Surprises

Unleash the excitement with L.O.L. Surprise! Boys Arcade Heroes Action Figure Doll. This thrilling set features 15 surprises, including a 6-piece hero suit and a collectable doll. Anatomically correct, there are 6 unique heroes to discover.

Learning Resources Botley the Coding Robot Activity Set

Introduce your little one to early STEM skills with Botley the Coding Robot, which offers a screen-free way to learn how to code without downloading an app. Children as young as 5 can teach Botley to travel up to 120 steps using the included remote programmer. The intelligent bot can also follow looping commands or smart logic to move around objects in his path.

LeapFrog LeapLand Adventures

Embark on a journey of discovery with the vibrant LeapFrog LeapLand Adventures console, where each challenge expands your child’s knowledge and fuels their imagination. Gift your child the joy of learning with this immersive, educational game that promises to make cognitive development an enchanting exploration.

Lego Friends Mia’s Wildlife Rescue

Embark on a heartwarming adventure with the Lego Friends Wildlife Rescue Camp set. This engaging 430-piece kit is designed for children ages 8 and up, providing an immersive and rewarding building experience. The set includes a detailed treehouse clinic, a mobile veterinary station, and animal figures, including an elephant and a lion cub.

Monopoly Junior Game For 2-4 Players

Monopoly Junior offers a delightful introduction to the iconic game, designed with younger players in mind. It’s an excellent choice for teaching kids about money management and simple tactics while ensuring family game night is full of joy and learning. 

Marvel Dice Throne Game

The perfect Christmas present for any Marvel movie fan, this game brings together dice, tactical card play and the unique ability of your favourite Marvel characters in a fast-paced, two to four player game. Choose from The Scarlet Witch, Thor, Loki and Spiderman then roll your hero’s set of five dice to attack opponents and activate abilities. Accumulate and spend points to win! There are even expansion sets for more players if this game becomes a hit (and we’re sure it will be!).

More Black Friday 2023 deals

Check out our full coverage of all Black Friday deals at these other publications:

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