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Beauty & Health

18 Most Popular Korean Beauty Products You’ll Want To Try ASAP

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Beauty & Health

18 Most Popular Korean Beauty Products You’ll Want To Try ASAP

Save this list of the top-selling skincare and makeup items from brands like Sulwhasoo, Laneige, Innisfree and Etude House

July 21, 2020
Popular korean beauty products

Brands like Innisfree, Etude House , Laneige, and Sulwhasoo have become familiar names in Singapore, especially with those who have a penchant for Korean beauty products. But did you know they all come from one South Korean powerhouse beauty company? 

The Amore Pacific story is Disney-esque. In fact, if you ever get a chance to visit the Story Garden by Amore Pacific, at the Osan Beauty Campus, you’ll get to see an inspiring animated short movie of how Suh Sung-Whan founded the company over 70 years ago. It all started with his mother, a woman ahead of her time, who believed in sustainable sourcing, creating pure hand-pressed oil from the camellia nut tree, and selling it. Sung-Whan continued the business with the same philosophy, to provide a healthy and beautiful life to customers around the world with the Korean company’s beauty products. 

Popular korean beauty products using Camelia oil
Camellia oil, the product that started it all for Amore Pacific
Credit: 123RF

From its beginnings, the brand has established itself as an Asian Beauty Creator (ABC); and one that has a deep connection with nature. That same camellia oil the founder’s mother used to sell now features in many of the company’s products, including Mamonde’s Age-Control Camellia Oil, Sulwhasoo’s Camellia Hair Oil and Hera’s UV Mist Cushion.

Popular korean beauty products using Green tea
Ingredients such as camellia, ginseng and green tea, native to Korea, are used in skincare by Amore Pacific’s respected brands.
Credit: Canva

As a company that prides itself on research and development, it’s no surprise that it has brought many firsts to the beauty world. Amore Pacific is the first company to create skincare products with green tea and ginseng. When founder Sung-Whan saw how the green tea culture was slipping away in his country, he bought plots of land in Jeju Island and converted rocky patches into fertile green tea farms.

Barbara Koh in Jeju Island
Head of Content Strategy, Supplements, and Special Projects, Barbara Koh at the Osulloc green tea fields on Jeju Island.

Product innovation is a cornerstone of the company which saw the potential of the ginseng root, a renowned Asian herbal remedy. Knowing that ginseng has prized healing properties, the late founder steered the company and research teams to further explore how the root could be used in skincare.

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Popular korean beauty products from Amore Pacific
Amore Pacific R&D scientists continue to study the benefits of traditional Asian herbs and roots, including ginseng.
Credit: Amore Pacific

Almost every established beauty brand now has a cushion compact, but it was Amore Pacific which launched the very first with IOPE in 2008. The sleeping mask category was also sparked by the introduction of The Laneige Water Sleeping Mask. Senior Researcher Jean Choi, who leads the Customer Research Team of Amore Pacific’s Singapore R&I, says, “We have high standards and are pro-active about the usage of products, and we develop new products to change the beauty regime of women in the world.”

And it looks like people in Singapore and our neighbouring countries are lapping up these innovative Korean beauty products. Since its launch in Vietnam over 20 years ago, Amore Pacific’s Asean business has been on the up and up. Robin Na, Head of Amore Pacific’s Asean Business, shares, “The overall sales volume of the Asean business has increased 10-fold over the last six years, and has shown a steady annual growth of over 50 per cent.” Impressive considering the annual growth rate of the beauty and personal care product markets of Asean countries, including Singapore Thailand, Vietnam, Malaysia and Indonesia, is on average about 9 per cent.

So what are the Amore Pacific products that K-beauty lovers can’t get enough of? Here’s a list of Korean beauty products – skincare and makeup – you’ll love, all of which are readily available in Singapore.

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https://www.womensweekly.com.sg/gallery/beauty-and-health/25-bestselling-korean-beauty-products-worth-trying-amore-pacific-sulwhasoo-hera-laneige-innisfree-hera-etude-house-iope-primera-mamonde/
18 Most Popular Korean Beauty Products You'll Want To Try ASAP
#1 Sulwhasoo Gentle Cleansing Foam, $50 (200 ml)
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Made with botanical ingredients like duckweed and extracts from the delicate inner shells of chestnuts, this cleansing foam gently cleanses the skin while leaving a deeply moisturised layer. It removes dead skin cells without a harsh impact and leaves a clean and smooth base.

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#2 Sulwhasoo Concentrated Ginseng Renewing Serum, $265 (50 ml)
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This serum, which won the Best Serum (Firming) category in The Singapore Women’s Weekly’s Best Beauty Buys 2019 awards, energises skin from within, strengthening its elasticity for a firmer, lifted appearance.

The luxurious serum delivers ginseng seed oil into the deeper layers of the skin via Ginsenisphere, innovative microcapsules infused with precious ginseng seed oil. Extracts from the ginseng’s stems, leaves, and roots help plump up skin cells to tighten and even out the complexion.

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#3 Sulwhasoo Perfecting Cushion, $80 (15g x 2)
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Those who want that no-makeup-yet-glowing skin finish bank on this cushion foundation. Combining makeup and skincare in one, this gives skin a dewy radiance. Formulated with Schizophyllum commune components, this foundation keeps the skin hydrated and leaves a natural glow for all skin tones.

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#4 Laneige Eye Sleeping Mask, $46 (25 ml)
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Leave the Eye Sleeping Mask on overnight before you head to bed, its Sleep-Circular technology helps promote circulation around the eyes and keeps it from being swollen and puffy in the morning. Along with an addition of vitamin P and a delicate aroma of lavendar, you can rest easy as it works to brighten up the skin.

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#5 Laneige Water Bank Moisture Essence
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Suitable for all skin types, this moisturising essence is formulated with Green Mineral Water extracted from vegetables like brussel sprout, artichoke, and the lima bean for a strengthened skin barrier and healthy skin. Enhanced with garden cress, this mild formula keeps the skin clear and radiant with its antioxidant properties.

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#6 Laneige Lip Sleeping Mask, $27 (20 g)
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Lips may sometimes get neglected in the masking process. This mask is a vitamin-rich hydrator for very dry lips. Going to work while you sleep, the fruity fragrant formula helps remove dead skin cells while imparting berry extracts, antioxidants, and hyaluronic acid – all the good stuff to get lips looking smooth and supple so your fave lipstick goes on smoothly in the morning.

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#7 Hera UV Mist Cushion Ultra Moisture SPF 34/PA++ Foundation, $68 (2 x 15 g)
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This is great for full coverage. Formulated with concentrated hyaluronic acid, this foundation deeply nourishes the skin will finishing with a natural dewy glow. It easily glides over the skin to avoid any patchiness, and can keep it hydrated for hours. The puff is perfected to enhance the coverage and not soak in all the foundation so you maximise the product and coverage you get all in one go.

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#8 Hera Sensual Spicy Nude Volume Matte Lipstick, $43
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With a matte finish, this lipstick is an ultra-light formula that hugs the lips comfortably. Using a Water-Drop Core technology, this is the first lipstick at HERA to use a stablised version of the plumping substance, and naturally creates a voluminous look for the lips. It highlights its overall volume without an intensive or dramatic finish, and the finish creates a smudging effect that fills in the wrinkles.

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#9 Hera Sun Mate Excellence Rosy Glow SPF 50+, $58 (40 ml)
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This luminous sunscreen filters out UV damage while leaving your skin glowing naturally. It’s also an all-in-one solution that protects and brightens the skin, along with its anti-ageing benefits. Perfect if you’re concerned about dullness, pigmentation, or dark spots around the skin.

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#10 innisfree Green Tea Seed Serum, $37 (80 ml)
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This serum delivers hydration and nourishing antioxidants from a blend of Jeju green tea extract and green tea seed oil. Sixteen amino acids open the moisture path to dehydrated skin, and the Dual Moisture Rising Technology firmly protects the moisture path to prevent water loss. The seed oil creates a moisture barrier on the skin.

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#11 innisfree Jeju Pomegranate Revitalizing Serum, $46 (50 ml)
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Using the combination of pomegranate juice and pomegranate seed oil, the two strengthen the skin’s firmness, leaves it with a natural glow, and improves and prevent signs of early ageing. A lightweight and comfortable serum, the niacinamide helps revitalise the skin and keep it youthful by giving it a defense against early signs of ageing like a yellow dark undertone and fine lines.

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#12 innisfree Green Tea Foam Cleanser, $14 (150 ml)
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Using a creation of Beauty Green Tea, this cleanser contains high amino acid that’s excellent for hydration and moisture. It is three and a half times more enriching than the normal green tea, so you can get an extra step into hydration with this rich and gentle cleanser.

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#13 Etude House Lovely Cookie Blusher (Ginger Honey), $12.90
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This blush comes with special powders that reflect lights across all angles, creating a soft and natural pop of colour. It also has sebum control powder to ensure the colour payoff lasts as long as possible, so it’s perfect for those with oily skin.

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#14 Etude House Play 101 Stick Contour Duo, $24
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Contouring is easy with this contour duo stick comprising a highlighter and a shading colour. Designed to help you create dimension to your face, the sticks are cut at a 24-degree angle so they glide smoothly over facial curves. It’s got a powder-stick formula which makes for seamless blending and a smooth finish.

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#15 Etude House 0.2 Therapy Mask Set, $19 (10 pcs)
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This hypo-allergenic sheet is perfect for any skin type, and depending on which you choose, you can get hydrating, brightening, or plump firming effects. Each sheet mask delivers 7-free essences to the skin directly through a sheet as thin as 0.2mm. For best results, it’s recommended that you use this at least twice a week.

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#16 IOPE Super Vital Cream Rich, $144.60 (50 ml)
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It’s the brand famed to have introduced the first BB cushion foundation to the world. Iope is a well-loved functional skincare brand that’s based on Amore Pacific’s R&D, which means you can take their skincare seriously. This rich all-in-one cream contains powerful plant energy to tend to the complex signs of ageing.

There’s the Super Plant™ Selaginella to help revitalise tired, dull skin; and the formula also combines Super Flavonoid and IOPE’s exclusive Bio-seletinoid™ in a naturally-derived botanical equation to target dullness, fine lines, and elasticity, so skin looks rejuvenated, firmer and more youthful.

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#17 IOPE Derma Repair Cica Cream, $65.10 (50 ml)
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This repair cream uses a non-irritating formula that’s free from 10 ingredients, of which include: parabens, animal ingredients, fragrances, and colourants. The concentrated cream gently envelopes the skin and melts into it. Cypress tree extracts strengthen and soothe the skin, while madecassoside and panthenol improv damage from dryness and protect the skin’s barrier.

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#18 IOPE Air Cushion, $22.90
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Being the first Amore Pacific brand to launch the BB cushion, it’s only natural that IOPE’s bestsellers are their cushions. This Air Cushion has even more powerful hydrating abilities through Air Prism Water, which helps revive the skin’s moisture and radiance.

Combining Air Prism Water, which works like a hydration magnet; trehalose, which is a hydration protection component; and 3D prism pearls, the Air Cushion not only moisturises skin from within but gives the complexion a natural, healthy glow. There are Natural, Cover, and Intense Cover formulations to suit your preference of coverage.

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Text: Barbara Koh, Additional reporting: Farisia Thang

This post was first published on January 16, 2019, and updated on July 21, 2020. 

All products are carefully handpicked by our editors, and we may earn money from links on this post.

  • TAGS:
  • Amore Pacific
  • bb cushion
  • etude house
  • hera
  • innisfree
  • IOPE
  • jeju island
  • k-beauty
  • korean beauty
  • korean beauty products
  • korean makeup
  • korean skincare
  • laneige
  • makeup
  • skincare
  • sulwhasoo
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