Clean beauty has been around for a while now (think brands like Dr. Hauschka and Weleda), but it’s now starting to really pick up speed. You can probably thank wellness champion Gwyneth Paltrow and her lifestyle website, Goop, for making everything eco-friendly and natural look cool. Now everyone from your favourite beauty blogger to your mum is probably expounding the virtues of all things natural and chemical-free.
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Although the term “clean beauty” can be pretty ambiguous, it generally refers to products that are made without synthetic chemicals like silicones, sulphates and parabens. Some products may even be made with ingredients that are organic or sustainably farmed. Fans of clean beauty claim products made this way tend to be better for sensitive skin.
Products that fall under the clean beauty category tend to be packaged and produced in a more eco-friendly way, and brands also avoid any animal testing. All-in-all, it seems like a more responsible way to indulge in your beauty obsession. Whether you’ve been using clean beauty products for years or just starting to dip your toes into this beauty trend, here are some top sites to learn more about clean beauty and buy new products.
Text: Kayce Teo,Her World / Additional Reporting: Yuen Yi Ying
Founded in 2015 by Elsie Rutterford and Dominika Minarovic, this UK website has product reviews, recommendations, information on ingredients and even DIY skincare recipes. We like that the opinions are mostly balanced – such as stating the difference between natural skincare and clean beauty and the pros and cons of each – and how the website covers interviews with other skincare brand founders even as the duo Elsie and Dominika have their own skincare label, Bybi.
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US-based The Detox Market is another lifestyle website dedicated to clean beauty. The website curates quite a wide selection of clean beauty brands (over 160, from my count) and ships to Singapore at a flat rate of US$49 for all orders. They carry familiar brands such as Herbivore and Tata Harper but we like that you can check out lesser-known brands at the same time. They also have a blog where you can find lifestyle tips and recipes too.
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Founded in 2007, Bud Cosmetics specialises in curating from emerging niche natural skin care brands such as new cult brands Yuli and Linne. We like that there’s a wide range of products, from hair care to body care, and even pet shampoos. Buy over $50 and shipping is free to all Singapore addresses.
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Yes, the luxury fashion retailer has a beauty section, if you weren’t already aware. Established in 2013 with just 11 brands, the e-tailer now carries over 230 beauty brands. And sales of the clean beauty brands have grown so exponentially, they have an entire section dedicated to them. You can find Kjaer Weis, a line of clean beauty luxury cosmetics founded by Danish-born, New York-based makeup artist Kirsten Kjær Weis, and Virtue, a clean haircare brand, among its offerings.
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This e-tailer, which sells clean beauty products exclusively, actually started as a blog. Its founder, Tara Foley, wanted a platform to share information on beauty products and ingredients. The website carries over 70 brands, including its own bath and body label, Follain. We like that the blog (Clean Beauty 101) is still active, and has anything from personable posts on makeup tips and routines to op-ed pieces on topics such as why clean beauty matters. There’re even lifestyle tips on self-care and self love.
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