Clean beauty has been around for a while now (think brands like Dr. Hauschka and Weleda), but it’s now starting to really pick up speed. You can probably thank wellness champion Gwyneth Paltrow and her lifestyle website, Goop, for making everything eco-friendly and natural look cool. Now everyone from your favourite beauty blogger to your mum is probably expounding the virtues of all things natural and chemical-free.
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Although the term “clean beauty” can be pretty ambiguous, it generally refers to products that are made without synthetic chemicals like silicones, sulphates and parabens. Some products may even be made with ingredients that are organic or sustainably farmed. Fans of clean beauty claim products made this way tend to be better for sensitive skin.
Products that fall under the clean beauty category tend to be packaged and produced in a more eco-friendly way, and brands also avoid any animal testing. All-in-all, it seems like a more responsible way to indulge in your beauty obsession. Whether you’ve been using clean beauty products for years or just starting to dip your toes into this beauty trend, here are some top sites to learn more about clean beauty and buy new products.
Text: Kayce Teo,Her World / Additional Reporting: Yuen Yi Ying