Forget the stereotypical blonde, blue-eyed cover girl.
Cosmetics companies are now reaching out to transgender, androgynous, and even male faces to front their advertising campaigns.
The latest to join the line-up is transgender personality Caitlyn Jenner, who has just launched a new line of make-up with MAC.
In a crowded market, it is all about differentiation and such unusual brand ambassadors also polish a company’s reputation for inclusivity and representation.
Here are five unique new faces of cosmetic brands.