Ever wondered how many advertising dollars you are paying for to get your hands on something ‘trusted’ for your consumption? Ironically, trust does not come from the integrity of the manufacturer but how much they are will to spend in advertising dollars to make the brand popular.
In other words, it’s how much investors are willing to throw in to make the brand a success, translated into commercial advertising—TV, radio and web presences and on packaging. Yes, those embossed gold foils you touch for a second before throwing into the waste, a second’s pleasure you paid for.
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