To say that the New Look of 1947 is integral to Dior would be an understatement. The feminine silhouette changed the game, and put the house of Christian Dior well and truly on the fashion map. For Dior Beauty’s first limited edition beauty collection this year, it turned to that pioneering couture spirit. Enter the New Look collection: a range of La Collection Privee fragrances and makeup items clad in houndstooth toile fabric.
Houndstooth is a design signature at Dior, an English menswear motif that the designer appropriated and applied to haute couture dresses. It’s also an enduring design element on the bottles of Miss Dior perfumes, engraved on the underside like a secret. In this New Look collection, houndstooth decorates beauty creations like fragrances and makeup.
In Dior Beauty’s New Look collection, a toile fabric with the houndstooth pattern wraps the presentation boxes, and appears on the glass bottles of Gris Dior, Jasmin des Anges and Lucky. There’s also a travel spray that gets the same treatment, making for a very chic portable perfume item.