Amy Ngo is bucking the trend. As many brands reconsider their brick and mortar plans, this entrepreneur is planning to open 65 outlets across the island in the next three years through a combination of franchising and her own efforts.
“Traditionally, online platforms are advertisements to encourage people to come down to the store. Now, stores have become advertisements to motivate consumers to buy online,” she says.
She recalls how her interest in the industry started at a young age when she would accompany her mother for hair appointments and ask the owner of the salon to give her minor tasks to complete. When she broached the idea of becoming a hairdresser to her parents, her father shot it down. Ngo defied him and studied the trade in secret.