Red hair is the new blonde, especially with celebrities such as Kendall Jenner, Sydney Sweeney, Anya Taylor Joy, Jennie and Megan Thee Stallion rocking various shades. Whether for work or play, they made red hair haute (pun intended). Why go red? For one, compared to blonde, red is easier for on our hair as we have crimson undertones in Asian hair!
Here, we have a few colourists – CK Kharkanis at Yann Beyrie, Eimaer Mitchell at Toki Lim and Andrea Claire, a freelance hair and makeup artist and licensed hairdresser – who have answered our top burning questions about maintenance, what type of red we should go for, if bleach is ultimately necessary and why or why not we should try box dye (short answer, unless you’re an expert – don’t!).