This May, Benefit Cosmetics rolls out its Bold Is Beautiful campaign, where all proceeds from brow waxing services at Benefit Brow Bar counters will go to helping two local charities: Girls2Pioneers, which organises day camps for young girls to cultivate skills across various fields, and Aidha, which provides classes for domestic helpers.
The Weekly is proud to support the Bold Is Beautiful initiative as the official magazine, and we’ve collaborated with Benefit Cosmetics to bring you exclusive promotions:
Receive a 3-month complimentary digital subscription to The Singapore Women’s Weekly when you get your eyebrows waxed at Benefit Brow Bar counters.
The Weekly‘s subscribers who get their eyebrows waxed at Benefit Brow Bar counters will receive a Benefit Gimme Brow*, worth $20, when you flash the newsletter sent to you!
*Terms and conditions: Valid during the month of May 2016. Valid at all Benefit Brow Bar counters. Giveaway of Benefit Gimme Brow is only limited to first 150 subscribers, while stocks last; subscribers need to flash the newsletter sent to them on their mobile devices in order to redeem the freebie. Other terms and conditions apply.
How To Be Bold And Beautiful
Benefit Cosmetics’ Global Beauty Authorities Annie and Maggie Ford Danielson, daughters of Jean Ford and nieces of Jane Ford, the co-founders, share 5 tips on being gorgeous, strong and confident:
“Turn heads with our favourite makeup look: First define your brows with Gimme Brow (centre), then amp up your lashes with They’re Real Beyond Mascara (left), and add a soft, flirty hint of colour to your cheeks and lips with Benetint (right). There is no product in the world that can transform the way a woman looks and feels about herself like Gimme Brow. The brush-on brow gel is a must-have in your beauty arsenal.”
“Being bold and beautiful means loving everything about yourself, even your flaws. Know your strengths and weaknesses, speak your mind while having the patience to listen to others, and go after your dreams!”
– Annie (left) and Maggie
“If there’s just one fashion item every woman should own to feel gorgeous and confident, it’s definitely a kick-ass pair of high heels. Your favourite pair of high heels can make a big difference in how you walk.”
“Know your best assets and make the most of them. You want to dress to impress yourself first, not everyone else. For instance, if you’re gunning for a job, dress for the job you want, not the one you have; it will change the way you present yourself.”
“Give back to society by taking in part in Benefit Cosmetics’ Bold Is Beautiful campaign. This May, 100 per cent of the profits from our brow wax services will go towards Singapore charities supporting women and girls. Come by for a brow wax at any Benefit Brow Bar.”