When choosing a foundation, the first thing I look for is the finish of the foundation. I have oily skin and so I generally go for a matte finish so that it holds up as I get oily throughout the day. A matte foundation also allows me to control where on my face I’d like to look dewy by adding a highlighter to areas such as the cheekbones, nose bridge, the tip of my nose, cupid’s bow and my chin. I have blemishes and an uneven complexion and a light coverage foundation does not work for me, so I prefer foundations with medium-to-full coverage, which also tend to last longer throughout the day.
I usually have long days, going from one event to another, so I look for a long-wearing foundations because I generally don’t get a chance to take it all off and reapply it for my next event. So for me, setting my matte foundation with a translucent, loose powder helps with that. I also carry a compact powder that matches my skin colour with me for touch ups and oil control.
I support and therefore purchase items from brands that are cruelty-free. That’s the most important factor for me. Additionally, if I know of products that are organic and works well for me, I’ll surely support it.
I think that foundation is a product that I don’t mind spending a little more on especially if it’s for special occasions. However, as a foundation for daily use, drugstore foundations are the way to go—it’s also cost effective. The foundations that I’ve owned thus far are all mid-range—MAC, Fenty Beauty, Makeup Forever, NARS. But recently, my favourite combination is Urban Decay and Maybelline.
Text: Smita DeSouza/Cleo
