As the General Manager at SocietyA, Lily Hamid connects talented Asian fashion designers, beauty brands, and businesses to global audiences. The platform began with a focus on spotlighting Asian designers and brands from the world of fashion. And in 2019 they expanded to include beauty.
There’s a running list of trusted and famed Asian brands we can easily think of. But SocietyA wanted to highlight brands that are just as results-oriented and might not be on your radar quite yet. Lily started by asking Asian designers what their own favourite clean and ethical skincare brands were. From Singapore, Thailand, to Korea, they’ve since added 13 brands (and counting!)
Since the provenance of SocietyA Beauty, Lily has since started to better understand personalised skincare. And the importance of listening to what her skin needs and what’s good for her.
In our latest series Skin Deep, we’re talking to women about their favourite beauty secrets, tips, and techniques. What they put on their faces, hair, and bodies and why. Skin Deep goes beyond the surface and explores the relationship women have with beauty and wellness — and what that means to them today.
Read on as Lily Hamid shares all things beauty. From her favourite mask-friendly lipstick, curly hair tips, to a 10-minute hack for pimples.