Remember when Kylie Jenner first dropped her Lip Kits in 2015? That drop officially launched the frenzied craze for liquid lipsticks, which imparted rich colour saturation that lasted longer than any other formulas we’ve had prior. With the help of their transfer-resistant matte finish, they would also accentuate lip lines. They came with the catch of feeling uncomfortably dry, though.
Fast forward eight years later, and the beauty industry has finally found ways to make liquid lipsticks a whole lot more comfortable and flattering. These upgraded lipsticks are now manufactured for a whole range of coverage, from a slight sheer tint to full-coverage pigmentation. Nourishing skincare ingredients and new technologies that provide greater moisture and a blurred, soft-focus finish have also been added to improve the experience and look.
But enough said – here are nine new liquid lipsticks to wear now.