For the past decade or so, it is undeniable that Korean culture has had a massive impact on the world. From the entertainment industry to the beauty industry, Korean influence can be seen and felt everywhere. And while there are no shortage of Korean beauty brands that have expanded onto our shores, there are still hundreds, if not thousands more to discover.
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So the next time you find yourself in Seoul enjoying its street food, pop into one of their local beauty stores to check out the dizzying array of products available. Here are some of our most delightful discoveries: