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Check Out These Cool New Beauty Stores Coming To Raffles City

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Makeup

Check Out These Cool New Beauty Stores Coming To Raffles City

More than 50 new brands are being added to the tenant mix at Raffles City – many of which are noticeably beauty brands

November 6, 2022

House of Creed

Beauty aficionados are set to have a new haunt by the end of this year: Raffles City Shopping Centre. The mall has been unveiling, in phases, a slew of beauty stores to inject new flavour and add diversity to the tenant mix. These include new-to-market brands such as Anglo-French luxury fragrance house Creed, which opened in Oct, and French brands Guerlain and Givenchy Beauty, which will open their first standalone flagship boutiques in Singapore in Nov.

According to Steve Ng, general manager of Raffles City Singapore, more than 50 new brands are being added across the first three levels, in a reconfiguration involving about 111,000 sq ft of retail space. New escalators have also been installed at these levels for greater accessibility. The revamp kicked off late last year and is expected to be completed in the first quarter of 2023.

Credit:Acqua di Parma

Italian luxury brand Acqua di Parma, known for its fragrances and scents, moved to Raffles City in March.

How Raffles City would fill the void had been a big question mark since Robinsons department store vacated the mall in January 2019. The former anchor tenant had occupied three floors in the shopping centre since 2001. Its closure shocked shoppers and brought the retailer’s 162-year legacy to a close. BHG Singapore moved into the first two floors later that month with a pop-up concept store called One Assembly, although it shuttered after a year when its lease ended.

In place of an anchor tenant, the mall has now gone a different route – bringing in several independent retailers. Many are noticeably beauty brands. It began with the introduction of Italian luxury brand Acqua di Parma, known for its fragrances and scents, in March. The store is its first flagship in South-east Asia. In June, L’Occitane Singapore opened its first eco-concept boutique, designed and furnished with more than 80 per cent recycled materials. Soon after, beauty retailer Sephora announced it would be opening its 11th Singapore branch in the mall, and used the real estate to debut its first technology-driven Store of the Future. Dec will see Dior Beauty, Jo Malone London and Maison Francis Kurkdjian unveiling new stores too.

Ahead, we take a look at the beauty destinations you can check out in the mall.

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https://www.womensweekly.com.sg/gallery/beauty-and-health/makeup/the-cool-new-beauty-stores-that-have-been-popping-up/
Check Out These Cool New Beauty Stores Coming To Raffles City
Chanel (#01-03/04)
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The luxury house’s newly renovated fragrance and beauty boutique is stretched across two entrances and has an expanded retail space of 947 sq ft. In Chanel’s signature tones of black and white, with a touch of gold, the new store has defined areas for its make-up, fragrance, skincare and in-boutique exclusives. Discover its most premium skincare range Sublimage in the Sublimage Area, bathed in gold just like the collection’s luxe packaging. It also houses Les Exclusifs de Chanel, a collection of premium fragrances inspired by the different chapters of founder Gabrielle Chanel’s life. Alongside a skincare wall and fragrance bar, there is the full range of Chanel make-up that you can try on digitally or physically – with the help of personalised consultations and makeup tips from the brand’s beauty consultants. And for those who love a spot of fashion, this boutique houses a comprehensive selection of Chanel sunglasses, offering customers an easy way to pair their eyewear with their make-up looks

Chanel
Aesop (#01-44A)
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No longer an enclave of brass fixtures (or situated at the opposite end of the mall), the Australian label’s revamped store is designed as a poetic interpretation of Singaporean life. Everyday sights in the city have been woven into textural elements of the store design. The resin shelves and basins draw from the plastic sauce bottles, trays and chairs from local coffee shops, while the polished metal fixtures all around are a nod to the many handrails spotted in the country. Everything is set against a backdrop of earthy stucco – Aesop’s tribute to the nature that surrounds the urban jungle. New and exclusive to the store is the brand’s first Fragrance Armoire, a stainless-steel hidden wardrobe that opens up to reveal Aesop’s full range of perfumes. Customers can have a seat in this intimate alcove to discover the eight genderless scents. If you are itching to try the complete range of skin, hair and body care products beyond just sampling at the central basin, do it over at the individual steel basin – designed to look like your personal bathroom, where you can apply products straight onto your face – and imagine them forming your new self-care ritual at home.

Amanda Chai
Creed (#01-39C)
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The House of Creed has opened its first store in Singapore. The luxury niche perfume house’s fragrances are known worldwide, with some of its bestsellers – namely Aventus, Green Irish Tweed and Silver Mountain Water – having reached cult status within the scent-loving community. Said to have been founded in 1760 as a custom tailoring company, the Anglo-French brand raised its profile tailoring for royals, including Queen Victoria, Napoleon III and Empress Eugenie. Fragrance came into the picture when sixth-generation scion Olivier Creed introduced perfumes, which the brand says are blended via a technique akin to wine-making, in a factory on the outskirts of Fontainebleau, just south of Paris. As the brand’s master perfumer, Olivier and his son Erwin source the materials for Creed’s elite line of fragrances today. At its new Raffles City boutique – luxuriously furnished with marble countertops and gilded finishings – find the latest launch, Wind Flowers ($450), as well as the store-exclusive Les Royales Exclusives collection ($720), a range of bejewelled perfumes crafted with high-quality essences. The store will also offer services such as product personalisation and tailored fragrance profiling. Before this, Creed fragrances were available at Escentials at Paragon and Tangs at Tang Plaza, distributed here by home-grown luxury beauty group Luxasia.

House of Creed
Diptyque (#01-05)
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The second outpost of French fragrance brand Diptyque will make you feel at home, literally. Designed as a home away from the Parisian brand’s home, the store is a harmonious blend of cultural influences. A central fireplace and mouldings typical of French apartments are juxtaposed with “colonial-style” touches such as a wood-and-glass furniture unit, rattan panelling and wooden openwork ceiling. Some furniture pieces designed by Singapore-based Studio Kallang make an appearance too. Styled to resemble a vast apartment, the space is sectioned into rooms for customers to meander through and discover the various Diptyque ranges. At the entrance, a wooden console displays the brand’s popular collection of perfumes in signature oval bottles. One of the coloured wall niches holds the Art du Soin collection for the body, available in a palette of textures that range from oils and solids to foams and balms. The space gets cosier as you venture in, furnished with rugs and vases, a boucle-upholstered sofa, and bookcases of scented candles. Fans can also find the brand’s wide range of home scents and decorative accessories that include candlesticks, diffusers, paperweights and lanterns for enhancing candle flames.

Raffles City
Givenchy Beauty (#01-40B)
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At the French brand’s upcoming first boutique in Singapore, shop from an exclusive product range that includes the La Collection Particuliere de Givenchy, a premium couture fragrance range, and its premium skincare range, Le Soin Noir. The brand’s beauty beginnings trace back to 1957, when French designer Hubert de Givenchy launched his first perfume, L’Interdit, as an homage to his friend, British actress Audrey Hepburn. Hepburn reportedly forbade the designer to market the brand for a year – giving rise to its name, which means “The Forbidden” in French. The floral fragrance has gone through numerous iterations and remains Givenchy’s most iconic perfume today. At the store, you can also browse the full range of makeup and the popular Prisme Libre line, which includes the TikTok-viral Prisme Libre Loose Powder ($95), Blush ($74) and Skin Caring Glow Foundation ($87) – previously available only at Sephora stores and Takashimaya D.S. In-store services include complimentary skincare consultations, personalisation and make-up touch-up services. All purchases come with complimentary engraving and gift wrapping.

Givenchy Beauty
Guerlain
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Slated to open in Nov is Guerlain’s first permanent standalone boutique. It currently has counters at department stores and a pop-up concept store at Ion Orchard. In the French luxury beauty brand’s signature hues of black, gold and beige, the new store embodies its emblematic bee concept. Here, you can find the full range of make-up, skincare and fragrances, as well as L’Art de Vivre, a collection of home fragrances spanning candles and diffusers. Scents figure heavily in the store – after all, Guerlain began as a small, family-owned perfume business. The store will also house the brand’s first facial cabin in Singapore, offering an array of services including a bespoke skin rejuvenation facial using Guerlain’s most premium Orchidee Imperiale line. Die-hard fans can snap up a limited-edition Bee Bottle fragrance – an annual reinterpretation of a signature product for Guerlain. This year’s “Imagine” edition draws from haute jewellery savoir-faire and features a bejewelled bee atop handset, glittering crystals. Priced at €600 ($836), only 15 pieces will be available to purchase in Singapore at the boutique.

Text: Amanda Chai/The Straits Times

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