Like Gwyneth Paltrow once said: “Beauty, to me, is about being comfortable in your own skin. That, or a kickass red lipstick.” 

There’s no denying that red lipsticks that give you that extra boost of confidence we all need to take us through daily battles. During World War II, Elizabeth Arden created a makeup kit for the American Marine Corps Women’s Reserve, with a red lipstick that matched their uniforms, meant to boost morale. 

Here are some red lipsticks that pack a punch.