Eye shadow might seem like the most straightforward makeup product, but in actual fact, nothing is more intimidating than eye shadow application and blending. It’s common to struggle between choosing from the spectrums of colours available and employing the right technique to blend them together. Whether it’s bad blending, choosing the wrong colours or using a heavy-handed application, there’s a lot that can go wrong when applying your eye shadow. Trust us, we’ve made plenty of mistakes with our eye shadow as well. But, with time and practise, we’ve come to learn of some pivotal rules that will make or break the art of professional eye shadow application. Scroll through the gallery below as we uncover the most common eye shadow pitfalls and how to avoid them.