Making its first appearance in the ‘90s, Madonna sported a pair of bleached brows with a low-cut milkmaid dress at the height of her Erotica era. Then, It-girl Chloe Sevigny framed her shag with platinum arches with a tiger print bodysuit in cult movie Gummo. And it just wasn’t for women either. Prior to signing up as the Joker, Jared Leto let life dictate art with bleached blonde eyebrows in Fight Club.

Though the “Gangnam Style” music video broke algorithms with its iconic horse inspired dance moves 10 years ago, K-pop darling HyunA’s brows broke YouTube’s viewership numbers, too. Since then, Red Velvet’s Irene, EXO’s Kai and MAMAMOO’s Wheein followed suit to coordinate their bleached brows with their hair colour.

A staple at the Met Gala in recent years, bleached brows were seen on Rihanna, Katy Perry, Kim Kardashian and Kendall Jenner. No stranger to modelling showstopping looks, the Hadid sisters also stole the show with their pale arches in Milan and Paris Fashion Weeks. Lizzo sported blonde brows at an event to match her equally bleached hair and she did it again when she dressed as Miss Piggy for Halloween.

Equivalent to a shaved head, the bleached brow makes your forehead occupy more space. Although it’s an edgy look, it can act as a canvas to try out stronger makeup, whether it’s on the eyes, cheeks or lips.

As a way to subvert the male gaze, actress Julia Fox has been rocking the bleached brow every day as a way to reclaim her own physical appearance. Given that women such as Fox — and especially those in the spotlight and entertainment industry — have felt pressure to appeal to the male gaze with more conventionally attractive beauty norms, the act of “uglifying” ourselves can be considered a performance art piece of its own, where we act with purpose to go against society’s patriarchal ideals of feminine beauty.

Since this look has mostly been seen on editorials and red carpet events, taking matters in my hands was more complicated than it appeared.

As my brow hair is pretty dark, I had to apply more than one pump of Huda Beauty’s #FauxFilter foundation to brush my hair in one direction. Thankfully, its heavy coverage did some wonders to conceal the brows successfully. Then, I used my eyeliner brushes to clean up the lines outside the brows and sprayed Urban Decay’s 24/7 All Nighter Setting Spray to let them sit. I also used Glossier’s Wowder to prevent humidity from melting away my faux-bleached brows.