Best Day Moisturiser for Normal Skin – Expert’s Pick
Clinique iD

The Singapore Women’s Weekly Best of Beauty Buys 2021

In the height of individuality and self-expression, the future of beauty is becoming more and more personal. After all, no two people are alike, and what works for your skin might not work for someone else’s. When skincare brands shift towards a customisable approach, they’re also factoring inclusion.

Since its provenance, Clinique has made their mark in its heritage customised solutions with the 3-Step system which revolutionised the beauty industry in 1968. As the first 100 per cent fragrance-free, dermatologist-developed, and customisable skincare system, it’s no wonder that they’ve taken the next step with Clinique iD, a personalised solution to hydrate (based on your skin type) and treat (based on your main concern).

How Clinique iD works: first, you choose your base. Depending on your skin type and texture preferences, you can select your hydration base from five Dramatically Different hydrating bases.

Hydrating Jelly has a light and water-weight texture that’s suitable for all skin types. For skin types that are dry or a combination dry, the Moisturising Lotion and its silky texture are one of the most beloved formulas. For oily skin types, the Oil-Free Gel is a light lotion texture that helps balance and refreshes their skin. Moisturising Tone-Up Gel is a base that offers eight hours of oil-free hydration paired with a rosy glow. The newest, Hydrating Clearing Jelly is an oil-free base that helps to visibly improve troubled, bumpy skin while exfoliating the skin gently.

Once you’ve picked your base, you can pick amongst one of the six Active Cartridge Concentrates to create your own Clinique iD. Each active concentrate cartridge is formulated to address a specific skin concern. From pore-minimising, brightening, lines and wrinkles, to refining skin textures or dullness – take your pick. These cartridges use active ingredients like ginseng for a rosy glow, sakura to stabilise the skin, Japanese Angelica root to even and brighten, and soothing lactobacillus probiotic ferment. The newest cartridge, Imperfections Active Cartridge Concentrate, has a focus on skin imperfections like large pores, bumps, and uneven texture on the skin.

Together, your custom Clinique iD pumps out 90 per cent of the hydration base and 10 per cent of the active cartridge concentrate. Consider this balanced and effective moisturiser a two in one treatment that keeps the skin hydrated while targeting your skin’s main concerns.

If the last decade has taught us anything, it’s that beauty is increasingly in the eye of the beholder. And the beholder of today is more informed and selective, especially when it comes to skincare. Instead of a one-size-fits-all approach, skincare should be personal and simple. Clinique iD and its customised hydration system is the kind of innovation that speaks to every woman – no matter their skin concern.