When I meet Australian Ava Matthews, she breezes into our press briefing for Ultra Violette, looking gorgeous and glowing. A new mum, Ava tells us that this is her first business trip and the first time she’s been away so long from her new son, Art.
“[The travel] was intensive and included long workdays so I didn’t want to do that amount of travel with my son,” she explains. “It made more sense for Dion (my husband) to bring Art to Singapore for the second week and for us to reunite here. It was really hard to leave him initially, but it was the right decision for our family. We had a great week in Singapore together!”
Of course, Ava was in town to talk about her other baby. The buzz around Ultra Violette, (available at Sephora) as the sunscreen on the market to try had been palpable. Looking at the range, from the Queen Screen Luminising Sun Serum (light and hydrating) to Lean Screen Mineral Mattifying SPF 50+ (a zinc sunscreen for dry skin), there’s something for everyone. Textures are light and non-greasy and in a way we might not have thought about sunscreen before, they are truly a joy to wear.
We spoke to Ava about how it was launching the brand while still on maternity, what it took to do that and how important it is to create a brand that is supportive of mothers.