Drugstore beauty is not what it used to be, with the expansion of more brands joining drugstore aisles, the idea that budget products equate to a lower quality has long been discredited. Drugstore products have shifted to encourage a wider acceptance that affordable prices can be accompanied by high quality. And when it comes to Japanese beauty products, that standard holds just as true.
Having established a fine reputation in stringent quality control and attention to details, big Japanese cosmetic brands like Shiseido and KOSE have been favoured by discerning women for decades. However, aside from the big names that we are familiar with, we now have access to more Japanese beauty brands than ever, as a result of the growing presence of large Japanese stores like Don Don Donki, Tokyu Hands, and Muji.
From pore cleaning brushes to fermented sake sheet masks, we rounded up a list of the best Japanese drugstore beauty products you should have.
From pore cleaning brushes to fermented sake sheet masks, we rounded up a list of the best Japanese drugstore beauty products you should have.
