When it comes to sustainability efforts in the beauty industry, The Body Shop has been ahead of the curve for the past 45 years. After all, the brand was founded in 1976 on the principles of using ethically-sourced and naturally-based ingredients as set out by its late founder, Dame Anita Roddick. This is clearly still important to the brand today.
Fast forward to 2021, The Body Shop is taking its sustainability initiative one step further, aiming to be the first global beauty brand to have 100 per cent of its product formulations certified by The Vegan Society by 2023.
For the uninitiated, The Vegan Society represents the global gold standard in vegan certification. And its globally recognised trademark provides a trusted stamp for The Body Shop products across the world.