Not all masks are created equal and with clay masks, their purpose is more for exfoliating and cleansing rather than hydrating (unless otherwise stated). 

So, be sure to read the package and see just how long your mask is meant to be used for. 

Different parts of your face have different skin concerns and the many different clay masks out in the market have been manufactured to fit these concerns so, don’t be afraid to multi mask from time to time. 

You may want to apply an anti-aging formula on your forehead and apply a hydrating formula on your cheeks. 

Just like a sheet mask, exfoliating helps get rid of dead skin cells and allow for better skin absorption. 

Clay masks are drying and exfoliating so be sure to load up on moisturiser when you’ve used a clay mask. 

Clay masks can be drying so alternate between a clay and a moisturising sheet mask so your skin remains soft and supple.