Highly anticipated K-drama Start-Up is set to premiere this week (Oct 17), and it’s got a star-studded cast that includes K-pop idol turned K-drama star Bae Suzy, as well as actors Nam Joo-Hyuk, Kim Seon-ho and Kang Han-na.
Set in a place called Sandbox, which is a fictional South Korean version of Silicon Valley, the drama is centred around a group of youths passionately pursuing their dreams in the world of startup companies.
Suzy plays aspiring entrepreneur Seo Dal-mi, who dreams of being Korea’s next Steve Jobs. She, however, struggles landing a full-time job despite being a jack of all trades. Meanwhile, Nam Joo-hyuk’s character Nam Do-san is the founder of Samsan Tech. Once the pride of his family, he later falls from grace as his company collapses financially. He finds out that Dal-mi mistakenly remembers him as her first love, and decides to work his way up in hopes of turning that misunderstanding into reality.
Kim Seon-ho is cast in the role of Han Ji-pyeong, a senior investment manager at a venture capital company with astonishing investment skills and a sharp tongue. Meanwhile, actress Kang Han-na portrays a second-generation ‘chaebol’ CEO, Won In-jae, who does everything she can to create success on her own and be acknowledged for her skills.
In a press conference earlier today, we got more insights about the show from director Oh Choong Hwan and the four leading actors.