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Meet The Singaporean Fashion Stylist To The Stars

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Entertainment

Meet The Singaporean Fashion Stylist To The Stars

From styling Hong Kong celebrity Carina Lau to Academy Award-winner Youn Yuh Joung, Singaporean Alvin Goh is on the way up

January 23, 2023

Instagram @alvingoh

Hong Kong-based multi-hyphenate Alvin Goh is living the dream now, but the road to becoming every celebrity’s go-to fashion stylist/makeup artist is no overnight journey.

Born and raised in Singapore, Goh started out as a fashion stylist and makeup artist when he was 19. While most celebrities prefer to stick to their image, Goh aims to “bring out the hidden beauty” of his clients via his artistic, yet shapeshifting makeovers whether it’s on the red carpet or at magazine shoots.

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His unique take on creative direction led him to collaborate with artists such as Oscar winner Youn Yuh-jung, whom he dressed twice at the Oscars, as well as Carina Lau, whom he styled for the cover of a top Hong Kong society publication.

While the emphasis is on elevating the image of his clients, Goh seeks to stay true to the client’s DNA by letting their personalities shine through their outfits. The same gift that got him recognised by movie stars also got him hired as the style and beauty editor forthe aforementioned society title.

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Though he has been surrounded by celebrities for more than a decade, Goh is still the same boy from Bedok whose uniform of shorts and a tank top reflect his humble character. Over e-mail, Goh catches up with Her World to spill the tea about his viral cover shoot with Carina Lau, his newest gig, why he packed his bags to Hong Kong and what it’s like to work with celebrities across the world.

https://www.womensweekly.com.sg/gallery/entertainment/singaporean-fashion-stylist-stars/
Meet The Singaporean Fashion Stylist To The Stars
You took a leap of faith by moving to Hong Kong to start your career. Though Hollywood is another option, why did you choose Hong Kong?
custom

Hong Kong is closer to home, so if anything doesn’t work out, I can always come back [to] Singapore. At that time, I wasn’t very familiar with how things worked in Hollywood so[,] I thought [that] I [should] play it safe.

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Though Singapore has a fashion and beauty scene, why did you decide not to pursue your career here? 
custom

I was very sick of the environment in Singapore, especially in the creative industry whereby [I felt that] there was a need to conform to the “veteran elders”. I never fit in, and I will never do. I am not interested to fight for power or fame. I just want to follow my passion and do what keeps me alive. I left Singapore almost 17 years ago — it is still the same now.

It was certainly painful for me to leave home but I needed to grow.

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So many people want to break into the fashion and beauty industry, but it’s not easy to book jobs even after you’ve made it. What are some struggles you faced after you caught your big break?
custom

People always tell me I am too “up there” or I am too expensive. And these days, I don’t even want to entertain those people. If you do not see my worth, please knock on other doors.

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Now, you’re a style & beauty editor-at-large at a top society magazine in Hong Kong. What made you want to try this role?
custom

This was something interesting that the Universe had planned for me. I told my boss I just wanted to push boundaries and showcase creativity. I feel that creativity is not so important anymore to most clients nowadays, so I just want to use my gifts to stimulate people to think differently about their respective ideas of “beauty”. And most importantly, having fun along the way.

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How did the idea of shooting with Carina Lau happen?
custom

I’ve known Carina for a while, almost a decade. She was the guest of honour at my exhibition. She said she wanted me to transform her since she was familiar with my makeover background. I asked her how different was she willing to go, and she said “very different”.

So I planned and strategised 12 looks with Singaporean photographer Reuben Foong to create magic for her. We ended up shooting 12 different looks for Carina within six hours. I acted as the creative director, stylist and make-up artist for this shoot.

I designed it to go viral and it certainly did! And the magazine was also very supportive of my ideas.

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Most celebrities stick to the image they play in public for magazine shoots. What was the inspiration behind the concept of her dressing up as 12 different characters? 
custom

I told her to come with an open heart and to have fun. And we had so much fun doing it!

She is one fearless celeb when it comes to having fun. I can have 1001 ideas but if the client can’t let go of their own inhibitions and ideas of how they should “look like”, then I can’t create maximum magic.

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Out of all the outfits she modelled, which one was the most challenging (but rewarding) look to execute? 
custom

The cover look was the hardest because the body armour was very heavy. She had to sit down and was not able to move much.

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Apart from Hollywood and HK celebrities, you’ve also worked with K-pop idol TOP and Oscar winning actress Youn Yuh-jung. Compared to Hollywood and Hong Kong celebrities, what is it like to work with Korean celebrities? What have you learned from working with so many people from different cultures?
custom

I worked with Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Korea, Japan, and Chinese celebrities in Asia. Japanese and Korean culture are pretty much the same [as] they are very protected of their own cultures, so it is really a blessing to gain their respect and trust working with the teams there. My industry is kind of complicated… haha, too many egos involved and drama too! But[,] my end goal is always the same, I am here to elevate my client’s beauty.

People talk so much in our industry, so much bragging (or we call it “blowing water” in Hong Kong), it never applies to me — I let my work speak for itself. Everyone has different aesthetics. Just like marriage, if it doesn’t work out well, then get a divorce. Everyone is entitled to their own ideas of beauty.

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You are proof that your ’40s are where you can stillreach new milestones. What advice do you have for any late bloomer who wants to break into the fashion/beauty industry?
custom

Late bloomers… hmmm, I don’t really believe in that term. I believe we all somehow know who we truly are, and what we want deep inside our core. It is the lies and deception that suffocated us through childhood and societal conditioning that make some of us feel “lost”. Just dive deep into your core, and you will have all the answers you are looking for.

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There’s an illusion of glamour in the fashion and beauty industries. What are the most unglamorous moments you experienced?
custom

In my industry, you do not really meet true friends out there. Seeing people exhibiting their nasty sides is also something I am used to. At the end of the day, there is only so long you can hide your authentic self. The tail also wiggles out somehow, somewhere haha.

I never consider myself a fashionista or a fashion person. Trust me, I am the least fashionable person you will meet. I love being in my torn tank tops, shorts and slippers. Hey, I am after all the boy from Bedok!!

Text: Michelle Varinata/HerWorld

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