Very Peri is the first colour especially created by Pantone as its Colour of the Year. “The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to,” says Laurie Pressman, Vice President of the Pantone Colour Institute. “Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour programme reflects the global innovation and transformation taking place.”

Dubbed as the “happiest and warmest of all the blue hues”, Very Peri aims to introduce an empowering mix of newness. This mix of newness refers to the altered landscape of our lives, conveying a positive outlook on the transformative times we are living in.

Very Peri represents the global zeitgeist where our physical and digital lives have merged in increasingly new ways. “With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Pantone 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa,” says Pantone.

“Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.” – Pantone

“Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,” says Leatrice Eiseman, Executive Director, Pantone Colour Institute. “[It] displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

“As society continues to recognise colour as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” adds Laurie.

Pantone has collaborated with Microsoft, experimental art platform Artechouse, and energy-efficient blockchain network Tezos for a series of imageries and exhibitions that celebrates the colour’s launch.

Evocative of new modernity, Very Peri injects a sense of playful freshness into our living spaces through unusual colour combinations.

Very Peri is suitable to mix of an array of materials, textures and finishes.

It provides a pop of freshness, whether introduced through a painted wall, accent furniture or home decor.

It also acts as an intriguing and eye-catching accent in a pattern.

Warm and friendly and at the same time carefree, confident and joyful, Very Peri encourages inhibition and experimentation.

It facilitates unpredictable colour harmonies and pairs well to convey futuristic impression through application to different materials, finishes and textures, from shimmery metallics, lustrous sheens and high-tech materials to handcrafted looks and natural fibres.

Suggestive of personal inventiveness and daring imagination, Very Peri makes a novel statement for eyes, nails and especially in hair in a variety of finishes and applications from glittery and glam to dusty matte.

Very Peri, conveys both credibility and creativity, whether it appears in a digital realm or in physical materials. It “exudes a warmth that quickly engages the eye, making it an ideal shade for many applications of graphic and multimedia design as well as packaging”, says Pantone.

Text: Asih Jenie/Home & Decor

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