Gidania Wong is one busy bee.
On top of running her own public relations firm and editorial and marketing agency Mummyfique, the 37-year-old also helms SG Mummies United, a 11,000-strong community aiding mums in need. And during the Covid-19 Circuit Breaker, she added one more passion project to her juggling act by launching SOVA, a line of sleep products using premium mulberry silk.
“I felt that with so much added stress to our daily lives during those uncertain times, self-care would be the most important key to achieving a happy and fulfilling existence,” says Gidania.
She adds, “With more time spent at home, the focus shifted to products or routines that could be done at home hence I felt pillowcases and eye masks were a good way to start.”
The intrepid boss chose mulberry silk for SOVA because its buttery-smooth texture was friendly to hair and sensitive skin, providing the literal beauty sleep that mums desperately need. Gidania also works with partners who farm ethically and sustainably, and takes active steps to reduce SOVA’s manufacturing waste.
But even with the best sleep products in her bedroom, how does this multi-tasker (and mother of two children, aged four and seven) get her rest? Intrigued, we tapped on Gidania for her best advice for finding self-care in a hectic world.