Being a working mother is akin to being a circus juggler. At any one time, you have to meet deadlines for work, make sure the kids are picked up from school on time, think of the day’s meals and somehow still cough up energy for family bonding.
But while women are consummate multi-taskers, it isn’t healthy or sustainable to be operating at 200% on a long-term basis. More and more bosses are realising that they can do more to help mummies develop their fullest potential at work while meeting the demands of parenting.
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We found five businesses here in Singapore that have been allowing their employees to achieve just that, and some have been doing so long before Covid popularised hybrid work arrangements.
Hegen’s gorgeous Experiential Centre is a dream not just for customers, but also their very own staff who are encouraged to take breastfeeding breaks at work.
Its nursing room cubicles are each decked out with a cushy armchair, warm lighting and side table with electrical points for charging the breast pump. There’s even a mirror for reviewing nursing posture. Plus, employees enjoy priority access to the company’s in-house lactation consultants and antenatal workshops.
Preschool closed? There’s no need to fret, because the company welcomes kids with open arms—the front-of-house is made child-friendly with no sharp corners and even has a cushioned ball pit for little ones to expend their energy.
Hegen’s HR policies are progressive as well, with flexible working arrangements and hiring of mums who have taken a career break. And when life gets overwhelming, staff can literally find relief in taking a few deep breaths. A bespoke scent called Serenity by Hegen is infused into the environment to calm frazzled nerves.
The well-loved food delivery platform foodpanda houses over a thousand staff in its Robinson Road office. On top of the tech company’s thoughtful facilities (a private nursing room, and baby changing rooms on every floor), its parental benefits are envy-inducing.
The company offers 20 weeks of paid maternity leave and four weeks of paid paternity leave for new parents who are giving birth or adopting a child. Parents also are covered for medical treatments including ob-gyn visits and post-natal consultations. Plus, three days of fertility leave are offered to both males and females undergoing fertility treatment or supporting partners who are doing so.
Employees can also find safe spaces through support groups such as women@foodpanda set up to empower female leaders, a panda family group for parents to connect and wellbeing groups to promote mental and physical wellness.
This young company is an on-demand beauty studio, bringing services like facials and brow lamination to your home. The set-up is ideal for beauty consultants who find typical industry hours—that run late into the night and weekends—incompatible with family life.
Over 40 per cent of the team is now made up of mummies who just need to set aside a minimum of three days a week for work. Those with young children typically start work around 9 or 10am and end by 5pm, according to a representative.
Beauty consultants can manage their schedule on the company’s online system from their own phones. Also, routes are optimised such that they can spend less time commuting and more time resting.
Plus, there is no need to invest in beauty equipment as consultants get them on loan (at no cost) from the company so they can jump right into earning fair wages for their work.
The copywriting agency started off as a one-woman show back in 2002. Its founder Monica Lim left her corporate communications job to work from home, so as not to miss her children’s growing up years.
As more jobs streamed in, she actively roped in other mums who also wanted flexi-work and could deliver high-quality writing. “I find these mums an untapped and underappreciated resource,” says Monica, whose hires have included former senior leaders in editorial and communications jobs.
At Hedgehog, the writers are able to take on as much, or as little, work as their schedule allows. With a team almost full of parents, family emergencies crop up every now and then, but everyone’s almost always assured that an empathetic teammate will lend a hand.
Today, the team has grown 15-strong—only two are non-mummies—and is one of the most established writing agencies in Singapore serving both public sector agencies and private companies.
This homegrown maker of baby balms has attracted a cult following for its range of soothing formulations for ailments ranging from skin irritations and cold to bloating. Started by former nurse Nina Chua, Inara Organics allows team members who are parents to bring their children to work.
According to their Instagram post from 2021, all non-parents who interview for a job at the company have to be okay with this policy—we all know how distracting kids can be! And mummies who have baby in tow similarly have to pull their weight at the office.
So the next time you swing by the Inara Organics showroom to purchase something, don’t be surprised to see a baby-wearing employee attending to you!