When Priscilla Wuersch-Ng and Lala Wang saw how babies outgrow their clothes in a matter of weeks, and that many of the pieces still had their tags on, they realised that many parents struggle to consumer kids clothing in a sustainable manner. So they decided to do something about it.
The result? PreLouLou, an online marketplace that allows locals to buy and sell preloved baby and children’s apparel. The website was launched last month.
“We were inspired by resale platforms in the US, Europe and Australia that parents a more sustainable way of consuming and clothing for their children. This led us to conduct our own surveys and focus groups with parents here, and we found this problem to be an untapped market opportunity,” says Priscilla.