• Food
  • Family
  • Beauty & Health
  • Style
  • Great Women
  • Events/Win
  • Domestic Diva Awards 2022
  • Food
    • Eating Out
    • Cooking Tips
    • Festive Food
    • Asian Recipes
    • Food
    • Celebrity Recipes
    • Dessert Recipes
    • Healthy Recipes
    • Quick & Easy Recipes
    • Western Recipes
  • Family
    • Family
    • Save Money
    • Parenting
    • Sex & Marriage
    • Travel
  • Beauty & Health
    • Beauty & Health
    • Skincare
    • Makeup
    • Hair
    • Awards
    • Diet & Nutrition
    • Fitness
    • Wellness
  • Style
  • Great Women
    • Career
    • Great Women of Our Time
    • Real Life
  • Entertainment
  • EVENTS/WIN
  • #SchoolForLife
  • Hair Awards
  • Great Escape
  • Explore Singapore
  • Also available at:
Privacy Menu
SPH Media

Copyright © 2023 SPH Media Limited. Co. Regn. No. 202120748H. All rights reserved.

  • Food
  • Family
  • Beauty & Health
  • Style
  • Great Women
  • Events/Win

Family

Have Your Kids Grown Out Of Their Clothes Again? Check Out This Marketplace For Preloved Clothing

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Save Money

Have Your Kids Grown Out Of Their Clothes Again? Check Out This Marketplace For Preloved Clothing

With sustainable fashion becoming increasingly popular, the brand PreLouLou shares the story of how they came to be

September 1, 2021
The Story Behind PreLouLou, A Marketplace For Preloved Kids Clothing

When Priscilla Wuersch-Ng and Lala Wang saw how babies outgrow their clothes in a matter of weeks, and that many of the pieces still had their tags on, they realised that many parents struggle to consumer kids clothing in a sustainable manner. So they decided to do something about it. 

The result? PreLouLou, an online marketplace that allows locals to buy and sell preloved baby and children’s apparel. The website was launched last month.

“We were inspired by resale platforms in the US, Europe and Australia that parents a more sustainable way of consuming and clothing for their children. This led us to conduct our own surveys and focus groups with parents here, and we found this problem to be an untapped market opportunity,” says Priscilla.

READ NEXT

How To Get Your Business Funded: A Guide For Busy Mums

McDonald’s Teams Up With Actor Ben Yeo To Create A Crispy “Hainanese Chicken” Burger

Rebecca Eu On Her Mission To Help Underprivileged Women And Children

https://www.womensweekly.com.sg/gallery/family/save-money/preloulou-marketplace-for-preloved-kids-clothing/
Have Your Kids Grown Out Of Their Clothes Again? Check Out This Marketplace For Preloved Clothing
An enhanced marketplace
image

But what “untapped” opportunity, particularly when we already have a popular online marketplace like Carousell?

“PreLouLou provides a better shopping experience in several ways. First, shoppers can browse items that have already been curated for quality. Second, they can purchase items by different sellers all at once rather than haggle with individual sellers,” she explains.

She adds that they also include decent pictures and product descriptions so shoppers know exactly what they’re buying and don’t have to spend time sieving through unclear images or poor captions.

The company currently has over 400 products for sale. Most of the clothing are from designer brands like Dior, Ralph Lauren and Bonpoint; boutique brands like Happyology, Kakapo and DotDotSmile; high street brands such as Zara and Gap; and local brands including Le Petit Society, The Elly Store and Sea Apple.

“This not only allows shoppers to choose from a wide range of brands and style, but also access unique, vintage pieces at affordable price points. And to further encourage parents to embrace ethical fashion, we also provide ideas on how to pair the pieces we have.”

All the clothing are currently sourced locally, and all the listed prices are at least 50 percent off their retail prices. In short, a top from a high street brand can be going for as low as $10, and a rare couture piece, for a couple of hundred. Every item is carefully sorted (i.e. new with tag, excellent and good) by condition.

PreLouLou
A greater purpose
image

It’s no secret that the fashion industry is the second largest polluter in the world, coming in second to oil. And in Singapore alone, baby children clothing add up to over 200,000 tonnes of textile waste a year.

“Fast fashion provides an affordable way for consumers to enjoy the latest trends, but its impact on the environment is worrying and companies can do more to reevaluate their practices. We shouldn’t forget that there’s also a lot that we can do as consumers to encourage sustainability,” says Priscilla. She adds that all of PreLouLou’s pieces are meticulously inspected to ensure that they meet high standards in both quality and hygiene.

“There’s still some resistance to consuming second-hand items, perhaps due to uncertainty about their condition or cleanliness standards. But there needs to be a change in mindset so that our children will inherit a liveable and green planet.”

As such, much as the duo had to “forgo a few staycations” to build the website, they have no regrets about pursuing this passion project. It helps that customers are fast recognising their efforts.

“It’s hard work but we’ve already received tremendous support and positive feedback from the community despite being new. It’s been really worth it.”

Text: Adora Wong/HerWorld

Read Next

10 Sustainably Made, Stylish And Versatile Fashion Pieces To Add To Your Capsule Wardrobe

A Beauty Editor Shares Her Sustainable Skincare & Beauty Routine

7 Easy, Sustainable Skincare Products You Can Buy In Singapore

 

PreLouLou
  • TAGS:
  • Beauty
  • Fashion
  • fashion accessories
  • fashion advice
  • fashion inspiration
  • fashion tips
  • fashion trends
  • Shopping
  • shopping guide
  • shopping tips
SHARE THIS ON

What’s Hot

Save Money

10 Things To Know About Giving And Recei...

Save Money

The Best 12.12 Sales You Can't Ignore

Save Money

Best Deals On CNY Drinks And Snacks: Sto...

Save Money

10 Supermarket House Brands With High-Qu...

Save Money

This Is The Average Cost Of Having A Bab...

Save Money

Home Essential Deals To Buy Befo...

Save Money

6 Things To Watch Out For When Cancellin...

Save Money

These Are The 3 Best Credit Cards For Wo...

Save Money

Buying Preloved Saved Me Thousands Of Do...

Save Money

Why It's Important Financially To Make P...

Save Money

5 Regrets Singaporean Have Had About The...

Save Money

Host A Fun Chinese New Year Gathering Wi...

Don’t Miss These
  • Beauty & Health SWW x Chloé: An Afternoon Of Layering And Setting Intenti...
Editor’s Picks
  • Save Money 10 Things To Know About Giving And Receiving Ang Bao This CNY
  • Save Money The Best 12.12 Sales You Can't Ignore
  • Beauty & Health 10 Best Budget Beauty Deals To Shop Now
  • Save Money Best Deals On CNY Drinks And Snacks: Stock Up Now
  • Save Money 10 Supermarket House Brands With High-Quality Items Worth Buying
  • Save Money This Is The Average Cost Of Having A Baby In 2022
Don't Miss Out Ever Again!
Tips & tricks to stay sane + win invites to our events!

By signing up, you indicate that you have read and agreed with our Privacy Statement
Footer Menu
  • About Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
?>">
SPH Magazine

Copyright © 2023 SPH Media Limited. Co. Regn. No. 202120748H. All rights reserved.