After a pandemic restriction-ridden 2021, the world moves on with some important learnings towards partial reopening. The liberalisation of society has only accelerated as a creative solution to the problem of social distancing. While it was important to isolate for public health, maintaining our physical and sexual health became a challenge, with masturbation and self-love as a top priority for many.
At Lovehoney Group, we summarise the state of sexual wellness with trends that we have identified globally in 2021 and expect to become even bigger in 2022.
We hope that our findings, based on our constant research and attention to the sexual wellness market, can help more people think about sexuality in new ways and, especially, bring more (and better) orgasms to humankind!
Johanna Rief, head of sexual empowerment at Lovehoney Group
Lovehoney Group is one of the world’s leading companies in the sexual wellness industry and a provider of premium intimate products. It was formed in 2021, when Lovehoney, Amorana and WOW Tech joined forces under the leadership of CEO Johannes Plettenberg. The company houses award-winning brands such as Womanizer, We-Vibe, Fifty Shades of Grey, Arcwave and Happy Rabbit. It reported a revenue of over $400 million in 2021.
Below, top sex trends in 2022 to watch.