Would you invest your life savings in a company you started with your partner? And work with them every single day? This is exactly what Fion Foo and Kennedy Chew did and it has resulted in a business that went from zero to $500,000 in sales in just six months in 2022.
This journey began when Fion felt disenchanted with the working world. So she left her corporate job and came up with a beauty product that has been a viral TikTok sensation, with impressive sales figures too.
“My ambition was to climb the corporate ladder and shine but I felt under-appreciated for my hard work and effort. Some managers even gave me the illusion that I would never succeed in this line,” Fion shares. “One incident that really hurt me – on my last day of work, my manager who I worked under for five years did not speak to me or give me her well-wishes. That made me feel like I made the right decision to leave.”
This led to Fion coming up with the cloud curler scrunchie, which curls hair without the use of heat or harsh chemicals. Fion admits she’s “a lazy person when it comes to beauty” but still wants to look good so always looks for shortcuts for her skincare or beauty routines. Finding a quick solution on Shopee planted a seed in her mind for a product that made it easy for busy women to get effortless curls.
“I had digital perms and I didn’t know how to maintain them,” she explains. “I wanted a product that helped with making my curls more defined because I couldn’t recreate the curls that my hairstylist did for me after perming my hair.”
“I gave some of my initial samples to my close friends and family who have straight hair/naturally wavy hair and also rebonded hair and turns out, it also helps people with straight hair get curls! So I really have to give them a lot of credit for helping me make further improvements with the cloud curler,” she adds.