Singapore Airlines (SIA) will no longer launch flights to nowhere.
But members of the public can still experience the airline’s service – albeit on the ground – through three other initiatives that will be launched in the coming weeks, SIA said on Tuesday (Sept 29).
These are lunch on board an Airbus A380 jumbo jet, a tour of SIA’s training facilities and home delivery of meals from its first class and business class menus.
SIA said it developed these experiences after conducting a market study and a review that looked into factors such as environmental implications and financial viability.
It said it had initially considered launching flights to nowhere, but canned the idea after the review.
SIA chief executive Goh Choon Phong said the new initiatives will allow the airline to engage its fans and customers, even as the number of flights plunged because of the Covid-19 pandemic.
“There has been a lot of interest in our customer engagement initiatives over the last few weeks, and I would like to thank everyone for their great ideas and suggestions,” he said.
“We are very encouraged by and grateful for the enthusiasm and passion that we have seen.”
The Straits Times takes a look at what customers can expect with the three new initiatives, which can be booked on the KrisShop website. The cost of each option will be announced later.