The ‘bleisure’ traveller is eagre to make use of newfangled work-from-anywhere policies. According to Expedia’s 2023 Traveller Value Index which surveyed around 11,000 adults from countries like the United States, Japan, Germany, France and the United Kingdom, 28 per cent of people plan to take a ‘flexcation’ in the following year.
What’s a flexcation? Thinking sipping on a pina colada while lounging in a private pool and tuning in to a Zoom call.
A further 76 per cent of travelled polled by Expedia planned to extend work trips with some extra holidaymaking, thereby capitalising on the fervent return of business-related travel.
Some bleisure travellers take it a step further by becoming fulltime digital nomads – effectively taking a permanent ‘holiday’ while working a fully remote job.
Multidisciplinary design firm WATG sees this shift in mindset as an opportunity for hotels and resorts to rethink the designs for their suites. Adjustments like more wardrobe space, videocall-friendly backgrounds, more flexible work areas and an overall shift to homelier vibes might be on the horizon for hoteliers looking to capture these travellers.