Back in 2008, when Aimee Song started her blog, Song of Style, she didn’t actually think it would get so popular. Now the 30 year-old is one of the most well-known fashion bloggers (with 3.2 million Instagram followers) around the world, is a reputable interior designer and has written a book documenting her rise to internet fame.
“Try to focus on yourself and not on what other people are doing. If you really look inside and focus on yourself, your inner strengths and the joy that comes out from what you do, that is what will give you longevity in what you do, because you remain positive doing the things that you love.”
“It took about eight years, and I’m still trying to find my voice! It changes as you grow and you’re never the same person as you were the year before—you always improve and I feel that my voice is improving as well.”
“I think everyone has [been cyber-bullied] in this industry, especially when you put yourself out there and you have a comment section where everyone can come in and criticise. But because I was bullied while growing up, I grew a thick skin, which did help with cyberbullying.
Also, I’m really comfortable with myself and where I am at in life that I don’t let the negative comments affect me—unless its constructive criticism. I always ask my manager how I can improve, because I think that’s a good thing to have: being able to allow and accept (constructive) criticism so you can be a better version of yourself.”
“[Sucess to me is] Waking up every morning and being happy with what I have and excited about the things that I am doing.”
“n school, I was working full time so I did not have time to make friends at school. So through blogging, I found like-minded people and I formed a community for myself. And it is like that with my Snapchat and my Instagram—I have this community of girls and boys that I talk to.
Maybe we don’t meet everyday but I’m reading every single one of their comments. I tweet at them, they tweet me back. That is a bond that is very important for me.”
Text: James Lennon Chuang/Harper’s Bazaar Singapore
Photos: @songofstyle on Instagram and Donovan Quek